Return on investment. It’s the compilation of metrics that are used to determine whether an activity or expenditure is worthwhile for a business. Over the last 4 years, social media has been at the center of ROI debates between marketers, company executives, and gurus across the spectrum.
We know that people are using social media, but is there a real ROI associated with it? Are people going there simply to hang out without being bothered by businesses, or is there room for marketing, branding, advertising, and engagement? There are case studies that point in both directions; some say it’s a waste while others say it’s the golden ticket.
This video by our friends at MDG Advertising breaks down the concepts and trends associated with social media as a marketing tool.
Video by MDG Advertising.