Social Media Marketing: Another Thing to Love About Responsive Website Design

Responsive for Social

As a good chunk of the internet is finally starting to switch to responsive websites, let’s put another nail in the unresponsive website design coffin. For social media, consistency between mobile devices and desktops is imperative.

Sites like Facebook, Twitter, and Pinterest can send a good measure of traffic to websites, particularly if appropriate campaigns are being run on them. Creating landing pages that are “social-appropriate” can be a challenge when there are two variations of a website running, which is the case with adaptive websites that present different pages for the same URL depending on the device through which they’re called. If the goal is to send traffic to the website through social media, responsive is an ideal solution.

Here’s an example of a good campaign that went bad:

Good Campaign Gone Bad

By most measures, this campaign was doing well. They had a valid social media contest that (thankfully) didn’t require people to like the page in order to win. They were driving traffic to their website. The only problem is that the website did not have a corresponding page with the appropriate widget for mobile devices.

On the internet, a great number of people are using their smartphones and tablets as their primary method of surfing the web. On social media, mobile devices are more prevalent than desktop. If you don’t have all of your content available on both desktop and mobile, you have more of a problem than your social media marketing. If your content is not rendering properly on all devices, you have an even bigger problem. It’s definitely possible to have an appropriate website presence with technology other than responsive and I will be looking at such technology soon, but the safest bet is to go with responsive websites. Your social fans will appreciate it.

JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

19 thoughts on “Social Media Marketing: Another Thing to Love About Responsive Website Design

  1. You are absolutely right on this topic. Responsive websites have two major advantages over the non-responsive ones. First the user experience & conversion and the second is the SEO.
    People are consuming data on mobile devices on the go and the number & volume is increasing day by day and the user experience from a responsive website is completely awesome in any screen sizes which surely lower down the bounce rate and increase the overall conversion rates.
    Having a responsive website remove the duplicate content (canonical) issues which has a tremendous negative effect on SEO and ranking.

  2. Looking at statisitcs more and more people are choosing to use a mobile device to check everything. Laptops and desktop computers are becomming a thing of the past in terms of briefly checking information on a social media site because of the length of time it takes to load a machine. Unresponsive web design has been a life saver when it comes to switching between devices, why more people are not using it is a mystery.

  3. As a marketing student and a former summer intern in marketing consulting, I can definitely agree that responsive websites are incredibly important for businesses. I would even say they are becoming a necessity. If you look at statistics, more and more people are using multiple devices for a single purchase. If what a customer sees one on social media site on a certain device does not match up when they access the site on another device, they will be turned away. Responsive web design is now quickly becoming the norm of what customers expect.

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  8. Thanks for highlighting this, people starting a website, and many are for the first time, may not always request this from their developer. Just today in the Herald Sun, Melbourne, Australia there was an article on the number of different types of ways that Australians are accessing the internet either by ipad, phone, etc.
    The quality of iphone and applications are such that one can access what need on their phone easier than ever before.
    So yes it is a must these days.

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