Buzz has always been an important element when trying to launch a startup. The rise of social media from 2005-2008 became a great way for people to get their budding businesses attention. Then, something happened. Social media became TOO big in 2009 and the noise levels started drowning out the potential benefits of the buzz that was getting generated.
Jump ahead 2 years and social media shifted again, becoming an even more-valid venue to generate the buzz. As more people joined, the noise levels stayed about the same but the industry reached a tipping point where there was so much noise that some of it actually had a chance of standing out (if positioned properly). We’re not here to discuss the ebb and flow of social media noise over the years, but it’s important to understand, particularly for those who tried to use social media during the “dark years” of 2009 and 2010 to try to launch their startups.
In most cases, it simply didn’t work. Today, it has the opportunity to work yet again.
Unfortunately (or thankfully, depending on your point of view), it isn’t as easy as getting a lot of people to post about your concept on Facebook and Twitter. Things have become much more complicated. There are more options not only in the number of social media sites to use but also in the ways that individual social media sites can be used.
This infographic by our friends at Udemy breaks down how social media can be used by startups to get off the ground. Done right, it’s a wonderful thing. Done wrong, it’s worthless.
Click to enlarge.