The Social Media Impact on… Food Trucks

July 23, 2010 by 2 Comments

This video by Mashable tells an interesting tale about how everyone from an Ice Cream Truck to a Mobile Bistro are able to use social media to promote their products.

Using Twitter, Facebook, and Foursquare, food trucks are hits coast-to-coast. One truck claims that 15% of their sales come specifically from Twitter. Who would have known?

Filed Under: Social Marketing, Social Media Marketing Tagged With: ,
About JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and Director of Digital Marketing for KPA. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

Trackbacks

  1. The Social Media Impact on… Food Trucks says:
    July 23, 2010 at 6:57 pm

    [...] JD Rucker Read more: Social News Watch [...]

  2. Mobile Food on Mobile Devices: Food Trucks and Social Media « Eating NY says:
    November 16, 2010 at 7:35 pm

    [...] Social News Watch reports that, “Using Twitter, Facebook, and Foursquare, food trucks are hits coast-to-coast. One truck claims that 15% of their sales come specifically from Twitter. Who would have known?”  Customers not only use Twitter to locate food trucks, but to receive feedback on food they have enjoyed or to pre-order. One truck owner even says in a YouTube video that the only way to find out what they are serving that day is through Twitter. Another vendor, Holton Farms, is a mobile farmers market that also uses Twitter.  Since they realize that many banks and other NYC businesses block social media including Twitter, they set up a 1-800 number for patrons to locate them. [...]

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