Social Media Brackets: How March Madness Impacted the Advertising Game
March Madness is underway, and people all across the country are tuned in to see if their bracket strategy is paying off.
They aren’t just watching the games on their TVs though. Social media is playing a huge part in March Madness, and people everywhere are taking to sites like Twitter and Facebook to find out all the current information on their favorite teams.
Twitter for example, has been integrated into the NCAA site, and not only can you read tweets which use the hash tag #MarchMadness, but you can send out tweets while watching the game as well. You can keep up on others tweets, and see if they feel the same way you do when an underdog like Harvard goes on to not only win, but also earn their first victory in a NCAA tournament.
According to a USA Today article, back in 2010 11.7 million hours of live streaming games were viewed. When the tournament finally ends this year, expect that number to be even bigger.
Clearly people are watching March Madness online, but what can internet marketing companies do to take advantage of the craze?
Companies like Coke have already taken initiative, choosing to increase their social media spending by tenfold during the 2011 NCAA tournament. Coke only spent 2% of their tournament budget in social media advertising in 2010. A year later they upped it to 20%.
But should companies attempt to focus on social media advertising like Coke did?
They saw a huge advantage and a huge growth with the popularity of March Madness. With the tournament reaching so many people, not only by live streaming but by social media as well, companies should jump on the ball and use March Madness to their advertising advantage.
My answer then would be, absolutely.
March Madness has only grown since then, and while Twitter may be getting a lot of attention, you can find out information on the tournament on Facebook and even on Pinterest.
At the very least, those who haven’t already jumped on March Madness should watch how social media plays a role in the tournament and learn how an underdog like Harvard can throw a wrench into anyone’s bracket strategy.