Many in the social media industry got started from search marketing. In early 2007, many in the SEO world started noticing the benefits that social held over the various search algorithms and gave it a look. From there, a lot of them were hooked.
Despite a toning-down of social media links as credible sources for link-authority, there has been a rise of other social signals that both Google and Bing explore. Both are looking to Twitter and Facebook amongst other smaller ones despite Google not renewing with the Twitter firehose and Facebook’s relationship with Microsoft. Google+ is having a clear and tangible effect on search.
Here’s a quick video with some car dealer SEO tips.