Social, Local, Mobile… Football (or Soccer, as Americans call it)
The attachment that social media has to entertainment is clear. We tweet the shows we watch, like the Facebook pages of movies we’re going to go see, and blast out or elation or rage on all social networks when our sports team wins or loses.
No sport or other form of entertainment has as big of a social media following as football. No, not American football, even though it’s pretty darn big as well. We’re talking about soccer. We’re talking about the little round ball that goes up and down the field trying to find its way into one goal or another.