If Digg Won’t Listen to its Users, We Will
The Digg Town Hall Meetings so far have been like bad sex in a bad relationship. There’s too much time in between causing a buildup that has to be released. When the climax finally comes, it’s too short and completely disappointing.
If you were to sum up what we learned from Digg Townhall #02, I would have to say it was… er… well… Jay Adelson really, REALLY loves Vernors Ginger Soda.
They keep saying it’s coming. The changes are coming. Listening to the community is coming. In the meantime, the promotion algorithm seems to be in a regular state of flux — sometimes active members can’t hit the homepage with 200 diggs, other times they’re hitting 10+ times in a day.
Quality of the front page stories has been an issue. Fairness has been an issue. The glaring lack of a forum that should take a month for cavemen to develop is an issue. Issues, issues, issues. Rants, rants, rants.
No more rants from here. It stops now. I’ve given up. No, I won’t be quitting Digg any time soon because the community and the relationships that I’ve built there are strong and, quite frankly, it’s still fun to Digg even if it has all of these issues. More importantly, I won’t leave because there is still more to be learned from Digg.
What I will do is something pretty stupid. I’m going to lay a card on the table that should probably be held until the resources are in place, but hey, I’m mad and flustered and I could always delete this post in the morning if our partners slap me around.
We’re working on something. Something big. No, it’s not another Digg clone. It’s a transcendence. Something different. Something new. It is (or will be) the culmination of months of work by a well-qualified group of people dedicated to making the ultimate social media and social networking site.
As alluded to once before, we are building a social hybrid. Imagine:
- Digg, Reddit, or any of the other social media sites that is designed by the users.
- One that is designed from the ground up with the intentions of making a fair and robust promotion system with the features that people have been asking for.
- A front page with news that is still new enough to be breaking.
- Content that is promoted based upon quality and merit, regardless of how many friends someone has accumulated or how often the user has been on the front page lately.
Next, look at social networking. Imagine:
- Facebook or MySpace built with today’s and tomorrow’s technology and functionality.
- Real networking with masses of people that is separate from networking with true friends and relatives.
- A network that removes the annoyances, the silly junior high flirt techniques, the MLM scams, and the invasion of privacy.
Now, imagine a site that combined both – social media that TRULY meets social networking. Imagine:
- Having the choice to be as active as you want without penalty – participate in the network or not, engage with the media aspect or not.
- Being able to blog from one spot, then submit it to the masses from the same spot.
- Many different aspects and uses of the Internet accessible from a single location.
- Do you use search engines? Twitter or Pownce? Do you use IM? What about file storage and sharing? Order a pizza, buy a movie ticket, research a vehicle, or research a topic — all from one starting point.
Finally, imagine having your choice of advertisers. That’s right, advertisers. What if you could choose which companies you want displayed on your pages and which ones you don’t want to see. If the users choose their advertisers and the advertisers only pay when they are chosen, it eliminates the need to track user data. This part needs to be stressed:
A networking site that gives the users their choice of advertisers would eliminate the need to TRACK USER DATA.
Who you are and what you do is your business. We don’t want to know.
Web 3.0. A Social Hybrid. We have the plan. We have the right people in place. We have the research, the sweat, and a burning desire to offer something to the people that matches what they want.
All we need is the $10,748,000 necessary to make it happen. Investors welcome. Beta starting soon.