Should You Automate Your Social Media Posting?

People often times ask if they should schedule their social content posting when marketing with Twitter and Facebook. The short answer is yes, you should certainly schedule. For every industry, including automotive, there are times of day that see more activity than others, and scheduling ensures you hit those times of day. There are a myriad of services that offer post scheduling to every major social network and you should absolutely be taking advantage of those (just do a Google search to find one that fits your needs).

Now are you ready for the long answer?

Scheduling is dangerous, especially on social media. As anyone who works in the industry will tell you, “setting” is all too often followed by “forgetting” and forgetting your social presence is the worst thing you can do. If you start to become an automaton, your friends, fans and followers will notice and they’ll stop interacting.

Does this mean you shouldn’t schedule? Of course not, you just have to be vigilant.

Social media isn’t a television ad. It’s less about direct sales and more about reputation. You spent the time building up this great community on these social media sites, and it would be a shame to ignore them.

So yes, please schedule your social media postings. It will ensure you don’t forget, guarantee you hit the busiest times or day, and let you build up a good lead so you get some more free time. Just be sure you check your networks once a day, whenever you get the chance, and interact with your community. Answer questions, join in making jokes, and above all: BE PRESENT!

Original article about scheduling social media posting was published on Wikimotive’s blog under the title Should You Schedule Posts?

Tim Martell

Timothy Martell is a digital marketing and SEO expert regularly sought out by both media and industry leaders for his opinion on social media marketing campaigns that really work. Timothy has been seen on MSNBC and Dateline, has been interviewed twice by Facebook for his successful dealership advertising campaigns, has been a featured speaker at automotive conferences such as, DMSC, AMBC, and the Driving Sales Executive Summit and has been featured on the cover of AutoSuccess magazine. Timothy is known for pushing the boundaries of conventional automotive thinking and producing social media campaigns that generate massive numbers of followers leading to record ROI.

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