Seven Easy Ways To Expand Your Business With Twitter

Business Expansion

If you’re not using Twitter to market your business, you’re missing out. It provides a high amount of value 140 characters at a time.

Twitter is often misunderstood, and can frustrate users who aren’t used to writing with brevity. But the truth is that it is a great way to build your platform and expand your business. It’s also a great way to stay current on industry news and information.


Keep these tips in mind when it comes to using Twitter the right way:

  • Find And Follow – You’re looking to meet all the right people to help your business. Twitter is the right place to connect with your ideal customers, and others in your industry. In order to do this, you can use a third party site such as Twellow to target your search, or browse the “Who to follow” section.
  • Organize – Once you find hundreds or thousands worth of people to follow, the Twitter stream moves fast. Blink and you might just miss something valuable, or important. The best way to prevent this is to organize those you follow into lists, to make sure you catch the Tweets you’re really looking for.
  • Be Discovered – Twitter hashtags (which are just pound signs) allow your tweets to be discovered by a wider audience. Users can search hashtags as a way to find all messages on a given subject.
  • Share Away – Your readers are looking for new information about your industry. When you find something you like from another source, retweet it. When you write an awesome blog post (and they all are) make sure that you post a link. Even if you’re a business, you can also tweet about your interests. Show us that you’re human. Speaking of being human…
  • Interact – Now’s not the time to be shy. Once you start following the right people, make sure to interact and be social. People can be weary of accounts that thrive solely on self-promotion. Now is the time to reach out and make new connections.
  • Expand Your Horizons – Take advantage of the industry resources readily available on Twitter. Spend a little time investigating new websites and blogs. Who knows, you might actually learn something new.
  • Participate In Chats – Twitter is home to several chats, which revolve around using the same hashtag in your tweets at a given time, to participate in a community. They’re a great way to meet people with similar interests. If you’re a blogging business owner, I’d highly recommend #Blogchat, which meets at 8 p.m. Central time.
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  1. For some businesses just getting onto the platform and becoming some what active is a great start. There are still many sites out there that have yet to even create a Twitter profile which amazes me.

  2. “Now’s not the time to by shy” is a great point. Twitter is a social medium, which means that you need to be social! Connect with others and share and re-tweet their content to get noticed. By doing so you are improving the chances that they will return the favor and promote your content to their followers.

  3. That’s exactly it, Nick. You’ve got to participate, interact, and let your voice be heard. It’s about conversation.

  4. Ashley Falgout

    These are really great tips for starting up a new Twitter account for a business. It can be so hard to build an audience and just as frustrating to not see results right away. I’ve helped start up a new Twitter account and your tip to “find and follow” may have been the most important in building our audience base. Luckily for our type of business, we knew who our customers were and were able to find and connect with them on Twitter. Finding these customers and beginning interactions with them helped get our handle out and helped to build our follower base. Interaction with customers was another huge step in building up our Twitter. It’s so important to know exactly “who” you want your Twitter to be. What type of business do you run? Are you more laid-back or formal? By creating your Twitter personality, you can create a Twitter account that customers/followers can easily relate to and interact with. Straight self-promotion can become old and boring. Interactions stay fresh and make customers feel like they actually have a relationship with your business.

  5. Great post. Sharing content on Twitter is the best way to grow your followers. Another way would be to use their sponsored Tweets. Tools like Tweet Deck can help you interact with your core following.

  6. Excellent share on Seven Easy Ways To Expand Your Business With Twitter
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