SEO Tips for Small Businesses

SEO Keyboard

It isn’t always possible for small businesses to have the resources available to employ an SEO agency to take care of their search engine visibility.

However, there are some steps which SMEs can take to ensure their DIY SEO campaigns are as effective as possible.

 

Keyword Research

The first stage of any SEO campaign is keyword research. At this stage, the company needs to create a list of relevant search terms which they feel will be most searched by users trying to find their service or product. From this, statistics can to be gathered on the number of people searching for these terms and the competitiveness of each keyword. These statistics will give a clear indication of how likely it will be for the company to rank highly for a particular search term. As a general rule, the best keywords will be those that have the greatest traffic and the lowest competitiveness.

 

On-Site Optimisation

While on-site optimisation can be a complicated process, there are some simple steps that can be taken to make sure a website is SEO friendly. Firstly, it is important to use top tier keywords in the pages copy and meta-information of each page as these elements will help Google read and rank the page for the terms. Furthermore, keywords can be used in page URLs and image tags. Remember though, overuse of keywords may have a negative effect on search rankings, as Google may flag the site as spammy. Essentially, pages should first and foremost be useful to the user rather than search engine spiders.

 

Social Media Share Buttons

Most modern websites utilise social signposting in order to drive traffic to their social media pages, however the value of these functions for SEO should not be underestimated. As well increasing visibility of the brand through social media, share buttons are also a way of building vital backlinks to your site and therefore a valuable asset for boosting SEO efficiency.

 

Content marketing and Backlinking

It is generally thought that backlinks, which are created through SEO PR and content marketing activities, account for 80 per cent of what Google takes into account when ranking search results as well as relevant online directories and partnership agreements. Therefore, it is important for organisations of any size to ensure they are creating links back to their sites from quality online sources. This need not be an expensive process, but it is an activity that requires resource and careful planning.

 

Additional Tips…

Search engines are constantly changing their algorithms in order to provide users with the most relevant information and as such SEO best practice evolves over time. Therefore, it is important for brands to wholeheartedly jump into SEO and stay up to date with the latest updates and rumours to ensure that they aren’t left behind in the wake of any major developments. Additionally, it is important to be aware that Google’s spiders are clever and they will easily spot spammy or ‘black hat’ SEO activities, penalising these sites accordingly; so with that in mind it is important to focus on quality rather than quantity when it comes to search engine optimisation.

Enhanced by Zemanta
About Rob Alcock

Rob Alcock is an account executive at integrated PR, social media and SEO agency, Punch Communications. Punch specialises in areas such as social search, crisis PR and digital PR. For more information please visit www.punchcomms.com or call on 01858 411 600

Comments

  1. Using Social Media Platform is great way to increase awareness among huge audience and get traffic for your business. there are many social networking sites such as facebook, twitter, Mylife.com refund or pinterest where we can promote our business

  2. basically we have to improve the service and products that we have subsequently seo link building can be applied

  3. Thank for some tips about SEO. Thanks for the idea. I want to build my small business consulting.

  4. Great post! Your last statement cant be emphasized enough… QUALITY BEFORE QUANTITY!

  5. SEO increases organic traffic and social media gives you the platform to promote your products and services. Small businesses can take advantage of internet marketing to increase the number of website visitors and experience better revenues

  6. Way cool! Some extremely valid points! I appreciate you
    penning this article plus the rest of the website is extremely good.

  7. I totally agree that we have to stay updated because Search engines are constantly changing their algorithms. If you don update yourself you’ll be left behind!

  8. I’m a little agitated that Ultimate Demon is actually so successful. It causes all your manual working hard meaningless

  9. Very shortly this site will bbe famous among all blogging and site-building viewers, due to it’s good
    articles or reviews

  10. Thanks for sharinjg such a nice idea, post is fastidious,thats why i have read it fully

  11. Nice response in return of this difficulty with solid arguments and telling all on the topic of that.

  12. I really like your blog.. very nice colors & theme.

    Did you create this website yourself or did you hire someone to
    do it for you? Plz answer back as I’m looking to construct my own blog and would like
    to find out where u got this from. thanks a lot

  13. During your pregnancy, preferably during the second trimester.

    Another positive thing is that your daughter is expecting.
    That’s why getting enough iron each day, as it gets for a $1 test.
    This pregnancy test is when you will be aggravating the heartburn issue.

  14. Welcome to Ecommerce Promoters. Offering A one time Personal Message to 500,000 CONTACT-Email’s For Just $9.95.
    Each CONTACT-Email was collected by a double-optin process.
    Making sure they are truly interested in your service or product.
    Most Customers find our CONTACT-Emailing’s Highly Responsive.
    Purchase Now For A Boost to 1,500,000 CONTACT-Email’s.

    Plus, Silver Submitter Access, Global-Marketing Membership and Premium Classified Access.

  15. Hi there, after reading this awesome article i am also delighted to share my knowledge here with colleagues.

  16. Hello there! This is kind of off topic but I need some advice from an established blog.

    Is it very hard to set up your own blog? I’m not very techincal but I can figure
    things out pretty quick. I’m thinking about setting up my own but I’m not sure where to start.

    Do you have any points or suggestions? Many thanks

  17. It’s enormous that you are getting thoughts from
    this paragraph as well as from our argument made at this place.

  18. I drop a comment each time I like a post on a site or if I have something to valuable to
    contribute to the discussion. It’s triggered by the passion communicated in the article I browsed.
    And after this post SEO Tips for Small Businesses.
    I was actually excited enough to drop a comment :-P I do have a few questions for you
    if it’s allright. Is it only me or does it give the impression
    like a few of the responses look as if they are written by brain dead individuals?
    :-P And, if you are writing at other social sites, I’d like to keep up
    with you. Could you make a list the complete urls of all your shared sites like your linkedin profile, Facebook page or
    twitter feed?

  19. If you are going for best contents like myself, simply pay a quick visit this site daily since it gives quality
    contents, thanks

  20. Hello! I’m at work surfing around your blog from my new iphone 4!
    Just wanted to say I love reading your blog and look forward to all your posts!
    Keep up the excellent work!

  21. What a information of un-ambiguity and preserveness of valuable experience on the
    topic of unpredicted feelings.

  22. Hi there very cool internet site! Man. Outstanding. Great. I will search for your website along with make bottles additionally? My business is pleased to search out several helpful details in this article within the upload, we’d like figure out more strategies on this consideration, appreciation for spreading.

  23. It’s amazing to visit this web page and reading the views of all friends concerning this piece of writing, while
    I am also keen of getting familiarity.

  24. Hi friends, its wonderful article on the topic of teachingand fully explained, keep it up
    all the time.

  25. Thanks for finally talking about >SEO Tips for Small
    Businesses <Loved it!

  26. And moreover it allows the player will moviestarplanet hack
    have a vision to reach the goal of the zoom function. So, choose from as per the given guidelines.
    LCD TV and movie shooting may feel like watching moviestarplanet hack a movie tie-in which children should
    be offering to get rid of boredom and dullness. So, choose from, and go to Las Vegas
    by the Sufi Soft.

  27. Hey there would youu mind letting me know which webhost you’re working
    with? I’ve loaded your blog in 3 completelpy different web browsers and I must say this blog loads a lot faster
    then most. Can you suggest a good internet hosting provider
    at a honest price? Thanks a lot, I appreciate it!

  28. This article presents clear idea in favor of
    the new people of blogging, that actually how to do
    blogging and site-building.

  29. Now, it’s most wanted, this application lets players to a mobile phone games allow users to search the internet to
    the cashier and exchanges it for a better new model.
    More than 40 percent of the squishy, splatty and satisfying racing
    rivals hack fruit carnage! Magnificently, the
    most common with all your phone can be one significant part found in most move you earn, and
    horror, the alien invaders. On the right quality of this game, and short message service.

    The answers to the 90s?

  30. Admiring the persistence you put into your website and detailed information you present.
    It’s nice to come across a blog every once in a while that isn’t the same old rehashed information. Excellent read!
    I’ve bookmarked your site and I’m adding your RSS
    feeds to my Google account.

  31. This web site certainly has all the info I wanted about this subject and didn’t know who to ask.

  32. Now Login With your Gmail ID and setup your app player.
    Though most services have US and UK servers as their standard package, this is not the case all the time.
    The first choice of every mobile purchaser is Apple phones.

  33. At a good marketing school online you will learn to be an online salesman. All Gucci outlet online package appropriate to
    cut the leather. Residual affiliate marketing programs are affiliate programs where the affiliate
    marketer gets paid several times for as long
    as the merchant keeps the customer the affiliate has referred to his site,
    i.

  34. A good such a service provider this auto repair san diego california means they had an incredible experience.
    For proper working and performance of home appliance you
    would be remiss in not contacting washer repair Moreno Valley.
    But today most Americans have come to accept this as standard.
    Splattered food inside the microwave can continue to
    cook and use as much of the hassle. Processor The Ultimate AppliancesBy: Vivekkr
    Sep 13th 2014 – food processor seems to be the most important appliances at home.

  35. Hey! I’m at work surfing around your blog from my new iphone 4!
    Just wanted to say I love reading through your blog and look forward to all your posts!
    Keep up the great work!

  36. Install the new solenoid by lining up the plunger will
    stay connected to the ice fiber door, just snaps into place, four on each side, we are
    going to lower down the control panel aside. Put the housing that refigerator gives
    us the access to our solenoid located in the solenoid, slide the
    solenoid into place, we are going to do is disconnect the power
    first.

  37. Just desire to say your aticle is as astonishing. The clarity in your post is simply
    spectacylar and i could assume you’re an expert on this subject.
    Fine with your permission let me to grab your RSS feed to
    kep upated with forthcoming post. Thanks a million and pease continue the enjoyable work.

  38. Do not try to save money on the processor simply because it will come back
    to bite you.

  39. Hello! Would you mind if I share your blog with my zynga group?
    There’s a lot of people that I think would really appreciate your content.
    Please let me know. Thank you

  40. I don’t even know how I ended up here, but I thought
    this post was good. I don’t know who you are but certainly you’re
    going to a famous blogger if you are not already ;) Cheers!

  41. I’m very pleased to discover this site. I want to to thank you for
    ones time for this particularly wonderful read!! I definitely really liked every little bit of it and i also have you book marked to look at new things in your website.

Trackbacks

  1. Marvel Avengers Alliance hack download

    SEO Tips for Small Businesses

  2. cheapest seo software

    SEO Tips for Small Businesses

  3. dungeon gems hack gold

    SEO Tips for Small Businesses

  4. no2 blast says:

    no2 blast

    SEO Tips for Small Businesses

Speak Your Mind

*