SEO Crisis Management for Websites Affected by Google Penguin
To keep its search results relevant and free of spam, Google introduced its latest update Google Penguin. With each update introduced by Google, websites should be optimized to get rid of spam and continue ranking well in SERPs. Every update developed by Google is aimed at maintaining its monopoly by providing relevant SERPs that are useful, informative and spam free.
While Google’s opinion of spam continues to vary over the years, it has done an excellent job of providing helpful content to internet users. With the advent of Google Penguin, website owners should pay attention to certain aspects of their website.
What websites should avoid
Google’s webspam teams led by Matt Cutts and Google Webmaster Tools have marked certain guidelines for websites to follow with the aim of eliminating spam from search results.
If you are genuinely optimizing your website for larger audiences, you should consider ways in which you can improve user experience and add more value to your website. You should also be able to acquire a loyal customer base and retain them for a long time. Some websites resort to tricks as they are not concerned about visitors and only want to make quick money. Others may have been misguided when adopting the following practices, now labeled as spam by Google.
Purchasing links to improve page rank is a clear no-no as it does not allow genuinely helpful pages to rank well. Websites cannot setup different pages for users and search engines or include hidden links, text and doorway pages. Redirects or cloaking are also a red flag with the latest Google Penguin update.
Immediate crisis management: A few essential checks
The first step in managing your website is to assess the damage done through analytics. Check your recent web analytics stats for the last thirty days to get a sense of how Google Penguin or any other update has affected your website traffic. If you have lost significant traffic from Google, you should check the organic keyword referrer report for the last 30 days to determine which keywords have lost most traffic. You should also manually check your website rankings by inserting the top 5-6 keywords.
To determine if your website was affected specifically by Google Penguin, you can log into your webmaster account in Google Webmaster Central. Contact the Google webspam team if you believe your website was incorrectly targeted. Use link tools and redirect tools to check if your website is running smoothly.
Long term plans for in-house SEO
One of the first steps you should take while planning long term in-house SEO is to set up guidelines for all employees of your company to follow. Based on extensive research of SEO best practices, you should work towards maintaining the right balance of keywords without compromising on content quality and relevance.
You should also create a financial estimate of the revenue you lost because of Google Penguin. Provide clear guidelines to your company’s IT and SEO developers to steer clear of any potential spam activities. Monitor your links closely and ensure that you report any suspicious activity on your website to Google customer support immediately.
- What You Ought to Do If You’ve Been Punished by Google’s Penguin Update (quicksprout.com)
- The Three Keys to Automotive SEO Under Penguin (topdealerseo.com)
- What If The Google Penguin Update Inadvertently Killed The Web As We Know It? (webpronews.com)
- Google Penguin Web Spam Algorithm Update Feedback Form Now Live (searchenginewatch.com)