The only that would have been better for Digg would have been had it sold at its peak rather than it’s downfall, but there is a distinct potential for a silver lining to the news that Digg was sold for parts bit by bit over the past couple of months, culminating in the sub-million purchase of the domain and remaining assets by Betaworks. If this plays out the way we expect, Digg is poised for a comeback that they were never able to pull off on their own.
There are rare things in this world. Blue diamonds. Black tigers. No-hitters. Fallen social media sites making a comeback.
The last one may be the most rare of them all.
Though the odds are stacked against them, the philosophy of Betaworks seems to fit in nicely with the concept that Digg is seeing the beginning of something good, the dark before the dawn, so to speak. On their website:
“We are makers. Creating companies, scaling germs of ideas, crafting the future of the social web. One good idea at a time.”
If this is true, then Digg being integrated with News.me is a step towards something potentially wonderful. They are turning it back into a startup with a low budget, small team, and fast cycles. To those of us who have been a part of the site for years, this is music to our ears. The biggest problems that Digg has faced over the years has been when it tried to be bigger than itself, when it catered to the wrong audience, and when it tried too hard to be a business rather than a startup. There’s a subtle difference in the mentality; businesses must make money today while startups must build value today.
The value has been proven over and over again in the startup world to be within the community and through the users. Facebook got it (mostly) right up until their IPO. YouTube, Reddit, LinkedIn – they all worked towards building strength through their users and through their sense of community.
Digg went the way of MySpace, Yahoo Buzz, and Netscape/Propeller in the decisions they made throughout the last 3 yours. If Betaworks recognizes this and truly does what they say they want to do, then Digg is about to get big once again.
“The News.me team will take Digg back to its essence: the best place to find, read and share the stories the internet is talking about. Right now”
We hope so. We’ll support you if you do.