Rose Demonstrates that New Digg Algo is “Fair and Balanced”

Three weeks into Digg’s promotion algorithm updates, it’s becoming clear that the ‘playing field’ has been leveled. Even the site’s creator appears to be on equal footing. – Decepticrat

Kevin Rose SubmissionsIt isn’t the first time that a Kevin Rose submitted story failed to hit the front page of Digg, but last week, Kevin did something that he had never done before.  He missed the front page.  Twice.  In a row.

On top of this, his current submission is not faring very well.  It still has 12 hours, but is currently at an anemic 32 Diggs after 12 hours — not your standard KR submission number.’s co-founder and CEO has always maintained a FP percentage between 99% and 101% (how he got 101% is still a mystery, just a glitch in the Matrix, I suppose).  Failing to hit twice (and possibly 3 times) in a row means two things to Diggers:

  1. The much maligned new algorithm may prove to be the most “fair and balanced” version yet if Kevin Rose isn’t granted instant access through fanboy voting, and
  2. Rose is most likely taking an active part in the development and testing of the algorithm — possibly a good sign that he is listening to the “peeps”

Here is a screenshot taken 25 hours after submission.  As of the time of this article, it has come to rest at 65 total Diggs.


Rose has been much more active over the past 3 weeks.  He had not submitted anything since January 10, but as soon as the new algorithm hit on January 22nd/23rd, Kevin started going to town.  He has submitted 14 stories since January 23rd.  That’s more than he submitted in November and December, 2007, combined.

Is he just finding more stories to submit?  That’s possible, but it is more likely that he is using his account as a litmus test to align the algorithm with one of Digg’s primary goals: to use diversity of Diggs as a major factor in hitting the front page.

If it is only the same fanboys digging up his submissions, a fair and balanced algorithm will give 50 of these diggs less credit than 10 or 20 diggs from people who have never dugg his stories before.  That’s the theory, though the numbers are obviously inaccurate.  Nobody knows the exact formula, but the theory is that good content will get votes regardless of the submitter, so “fresh” votes from a variety of people in a variety of locations around the world will stack up higher than ones from someone who diggs every story by a particular submitter.

The other theory is that Kevin Rose has lost his popularity for one or many reasons.  It could be.  If the non-front-page streak continues much longer, we’ll know for sure.

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Leave a Reply


  1. bipolar2

    the word you need is ‘fare’ not ‘fair’ — as in ‘farewell’ — so, it’s ‘faring’ not ‘fairing’ — spellcheck insuff for context analysis

  2. JD Rucker

    Thanks bipolar! Fixed. I actually thought about it, but it seemed okay. I hate mispellings! (jk)

  3. Reminds me of the Soviet Union. They also had democratic elections you know. “The party” always got something like 99% of the votes. They missed one point so that nobody got susipicious.
    Now Rose learned the lesson from Stalin: 101% does not look good. Below 100% looks more democratic.

  4. Kevitivity

    Politically, Digg is still way out of wack. Inaccurate news from propaganda sites like crooksandliars, thinkprogress, and Hillary Clinton’s mediamatters still make it to the front page – even after being marked inaccurate. And need I remind you of all the truly moronic Ron Paul submissions for a candidate that basically has no support (comparatively speaking). Of course these problems could simply be because the average Digg user is quite young and politically naive.

  5. Very interesting analysis.

    It’s cool that Digg’s giving the little guys a fighting chance to hit the front page these days.

  6. Digg has a growing userbase and a lot of the new users care less about what Kevin diggs. I think his story submissions are reflecting that. There are still a lot of fanboys on the site, but I’d venture to say they are mostly the older users that the new ones.

  7. David

    Ron Paul fanboy, not young, but thank you. When an honest politician comes along, and you still love your country, you drop everything and do what ever you can to save it. At least he won in my county.
    Thanks, Digg. You were helpful in getting around the media blockade, at least as much as we did.

  8. Arahail

    Ron Paul fan also, and I guess some people do not understand it when Ron Paul submissions have thousands of diggs each time. It is an indication of the digg users who supports this candidate, and that’s what digg was supposed to be about, not what is popular news. I suppose some people are too old and their process for logic has been lost along the way, or maybe they’re always like that.

  9. Arahail

    When I say not what is popular news, I mean not what is popular to the other people who do not use digg, of course people should have been able to figure that out.

  10. I was planning to write an article about this for Monday. How the might have fallen. Mine has a bit of a different twist. More sex and drugs, less Digg. BRIAN OUT.

  11. Personal Loan

    This post on monstrates that New Digg Algo is “Fair and Balanced” | Soshable | Social Media Blog. is very interesting.

  12. Digg has a growing userbase and a lot of the new users care less about what Kevin diggs. I think his story submissions are reflecting that. There are still a lot of fanboys on the site, but I’d venture to say they are mostly the older users that the new ones.

  13. Interesting article. However i beg to differ in certain areas. For example, people are offering incentives for diggs, which makes other interesting content being left out. Although digg has interesting features to prevent this, it has failed for some reasons. To know more, check and digg this out: