Three weeks into Digg’s promotion algorithm updates, it’s becoming clear that the ‘playing field’ has been leveled. Even the site’s creator appears to be on equal footing. – Decepticrat

Kevin Rose SubmissionsIt isn’t the first time that a Kevin Rose submitted story failed to hit the front page of Digg, but last week, Kevin did something that he had never done before.  He missed the front page.  Twice.  In a row.

On top of this, his current submission is not faring very well.  It still has 12 hours, but is currently at an anemic 32 Diggs after 12 hours — not your standard KR submission number.

Digg.com’s co-founder and CEO has always maintained a FP percentage between 99% and 101% (how he got 101% is still a mystery, just a glitch in the Matrix, I suppose).  Failing to hit twice (and possibly 3 times) in a row means two things to Diggers:

  1. The much maligned new algorithm may prove to be the most “fair and balanced” version yet if Kevin Rose isn’t granted instant access through fanboy voting, and
  2. Rose is most likely taking an active part in the development and testing of the algorithm — possibly a good sign that he is listening to the “peeps”

Here is a screenshot taken 25 hours after submission.  As of the time of this article, it has come to rest at 65 total Diggs.

 

Rose has been much more active over the past 3 weeks.  He had not submitted anything since January 10, but as soon as the new algorithm hit on January 22nd/23rd, Kevin started going to town.  He has submitted 14 stories since January 23rd.  That’s more than he submitted in November and December, 2007, combined.

Is he just finding more stories to submit?  That’s possible, but it is more likely that he is using his account as a litmus test to align the algorithm with one of Digg’s primary goals: to use diversity of Diggs as a major factor in hitting the front page.

If it is only the same fanboys digging up his submissions, a fair and balanced algorithm will give 50 of these diggs less credit than 10 or 20 diggs from people who have never dugg his stories before.  That’s the theory, though the numbers are obviously inaccurate.  Nobody knows the exact formula, but the theory is that good content will get votes regardless of the submitter, so “fresh” votes from a variety of people in a variety of locations around the world will stack up higher than ones from someone who diggs every story by a particular submitter.

The other theory is that Kevin Rose has lost his popularity for one or many reasons.  It could be.  If the non-front-page streak continues much longer, we’ll know for sure.

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Written by JD Rucker
+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.