Back in America’s early beginnings, during the Industrial Revolution, men like Carnegie and Rockefeller were titans among the masses. These men single handedly changed the world. While their visions made our world what it is today, they did not provide us with oil fields and railways out of pure kindness; money was made and it made men like Carnegie and Rockefeller very wealthy.
During their economic reign, certain laws were implemented to create a fairer playing ground for the tycoons that would run this country’s economy. Fast forward several decades and onto the digital battleground between Google and Microsoft for the prize of most coveted search engine.
Like the men who built America, after a grueling 19 month period, Google had gone through its share of anti-trust regulations and agreed to implement changes mandated by said proceedings. According to the FTC, Google has agreed to not pass off searchable content taken from other websites as the company’s own (Google was allegedly doing this with reviews on Yelp). Instead of having website owners content featured on Google’s specialized search results pages like the travel and shopping sections, Google will now give websites the option to opt out.
Google also agreed to give marketers more control over their Google AdWords campaigns removing restrictions that prevented any online marketing company from managing their campaigns on competing web platforms.
What does this mean in regards to SEO?
Google is still the safest and most reliable search engine to provide good quality content. The playing field between search engine companies however should now be less competitive and designed to give the marketer more of an advantage with their SEO campaigns.
The removal of Google’s restrictions towards Google AdWords is certainly an advantage. Marketers can now implement a stronger advertising campaign for their clients across a broader spectrum of search engine.
Being able to manage your social media marketing across different search engines without the leering eye of Google over your shoulder? Frodo couldn’t have done it better.
However, one should predict that Google has a trick up its sleeve to keep itself ahead of the curve. We all remember the Panda and Penguin updates earlier last year. The problem that most websites found was that they were punished by the almighty Google without notice.
Should we expect another update from Google soon after this FTC decision? Will Google become more lenient in their regulations or stricter with a more competitive playing field? SEO experts will always be kept in the dark no matter how many FTC hearings are held or search engines are created for SEO purposes.
There is always one thing that is certain when practicing your SEO on any search engine platform – produce quality content and try not to get ousted by Google.