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  1. says

    Interesting. I’m part of a group researching social media and the GOP, and part of what my colleagues and I are thinking is that it is possible that Romney for example, hasn’t needed to engage in social media because of Super PACs and the GOP voting demographic. Anyway, it should be noted within the GOP voters, he’s winning urban voters and younger voters–granted this is not the general election crowd.

    Things will get very interesting once the general election starts though, the Obama guys for sure have demonstrated innovation with new media usage, but maybe a lot of that was because he was fresh, and he was somewhat the anti-establishment candidate then? Anti-establishment figures tend to create a more passionate following on social media–so far. Things change fast in this arena!

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