Almost everyone who contributes to the social media game is looking to boost their online presence. While most of us have an incredibly structured SEO strategy or manage several social media accounts, business strategy is always striving to be the best of the best in the “online arena.” What most people forget is that there is a way to be social without sacrificing integrity or relieving their commitment to a strict online presence. I recommend that the online community get back to Earth and contribute to those in need: join a charity.
Reddit, an internet front page of news and community gathering is enormously popular. Users of Reddit can contribute to the public griping of a kid working retail or a movement in politics. While Reddit supplies the internet with news from the ground up, this incredibly resourceful Internet Town Hall has developed a way to give back to the public. Reddit Donate has been launched to aid in online donations, making it easier for those who wish to donate to their favorite fundraiser or charities (under $10 is free and quarter fee for any donation over that).
The power of social media marketing for charity is real. We have seen it recently with the Oatmeal’s current fundraiser to reinstate the Shoreham Tesla Museum. So, how can serving a charity or fundraiser aid in your social media marketing?
By making donations and promoting charities or fundraisers on your social media page, members of the online community would be more inclined to contribute and share to your page. Being social with the online community is the philosophy that social media firms should stand by. Why can’t we be social in real time as well as on the Internet? If more online business promoted charities and contributed to their communities, businesses can take advantage of their contribution to promote their online marketing.
Writing a press release, stating you have got back in touch with the community, a blog to support it and a Facebook campaign to promote your business actions are the necessary ingredients for an effective online presence.