Planning and posting the content on your Facebook page should be very similar to planning and cooking a proper dinner. With any great dinner, there are multiple types of foods present. Too much of one or not enough of another can hurt the quality of the meal.
The same holds true for your Facebook page. Mix it up. Here are the “Facebook Food Groups”:
- Links – These are the veggies. You need them because they’re healthy and help you to make Facebook useful, but too much makes the meal almost inedible. People will simply not see your posts if too many of them are links.
- Videos – This is your starch. Your potato. Your rice. Maybe even the bread. They are necessary as filler but are treated by Facebook similar to links. Videos native to Facebook get a little bit of a bump over YouTube or other video sharing sites, but not much. Post them sparingly – only links get less exposure.
- Text – This is the meat. Good text posts with no links or images are good for getting messages out to your fans. These types of posts are second only to images as far as being the “favorite” of both Facebook users and Facebook itself. Exposure is high and engagement is strong. Too much, however, can make the meal a bit heavy.
- Images – Dessert! Again, too much can be disaster. Also, like desserts, images offer the least potential value to your business but they are the favorite type of content of your users as well as Facebook. Just as you can use the promise of desserts to get kids to eat their veggies, so too do images get the engagement necessary to bump your EdgeRank and allow your links and videos to be seen by your audience.
Mixing it all up on your Facebook page is like mixing up the right meal. Be smart. Test it out. See what works and abandon what doesn’t. Nothing beats a well-balanced diet.