It’s super simple. Got to the “details” of the Tweet. Set up your code properly (I like to align center). Copy the code, then paste it into the HTML of your blog post.
It truly bugs me when I see people screen-capture the Tweet and then link to it. There’s no real reason to do so unless your blogging platform doesn’t take the code. You have an opportunity to do accomplish a few different things by embedding the Tweets, so why not do it whenever possible?
Quick Tip: Embed Important Tweets Into Your Blog Posts soshable.com/quick-tip-embe…
— JD Rucker (@0boy) November 5, 2012
Why Embedding is Bettter
Here are a few reasons:
- Visitors to your blog are much more likely to retweet, favor, and/or reply to the Tweet if it’s embedded. The code allows for these options directly from the blog post without having to click through to the Tweet itself.
- There’s a follow button. You may think, “but I have follow buttons on my blog already”. Few people are clicking it, if any. When they are seeing a direct Tweet and the Follow button is right there on it, you make it much easier for them to do so.
- It still links to your Twitter account itself, so the ability to “check you out” is a click away.
- It looks good.
Ideal Tweets to Embed
Now that you know why you should embed Tweets, here are some types of Tweets to embed:
- The article itself – This requires a little bit of quick clicking, but just as this post contains a Tweet of the post itself, so too can you do the same. It improves the chances that you’ll get retweets, as we mentioned, but it’s also a clever way to highlight your, well, cleverness. Post the article. Tweet it. Edit the article with the embed code. Easy.
- Previous parts in a series – You can always just link to the previous parts to an article series, but this is a fun way to link to it. It’ll work sometimes but it can also be a bit clunky.
- Subject matter Tweets – When you’re discussing a topic that you’ve Tweeted about before, highlight your previous Tweets using the embed code.
- Reference Tweets – It doesn’t just have to be your Tweets. While you be the recipient of any of the retweets, you’ll still improve the functionality of the article by embedding an important Tweet as a reference to your topic. This is particularly effective if the embedded Tweet is from a well-known individual, brand, or organization.
- Final Word Tweets – It’s a fun way to end an article, particularly if it’s an offbeat or entertaining post. By putting the final word in the form of an embedded Tweet, you’re giving your readers a next logical course of action. Then again, you might just be having fun highlighting a Tweet of which you’re exceptionally fond. Here’s an example of a Final Word Tweet:
A priest, a rabbi, and an atheist walk into a bar. The bartender asks, “What is this, some kind of joke?”
— JD Rucker (@0boy) November 2, 2012