opinions vary (yes I’m quoting Swayze from Road House).

I don’t think this one job description detail sums up our entire enterprise understanding of Twitter. But you are welcome to your opinion.

Considering the crazy buzz that this job has gotten due to the Twitter qualification (last I checked over 7000 views of the job, 4-5 blog posts at least, hundreds of retweets from Jeremiah Owyang’s followers, Jason Fall’s followers, your followers, and many others followers, one could argue we do get Twitter a little bit. There’s many more examples I could share. Connecttweet, Spy.appspot, and retweetradar Twitter apps being written by a Best Buy.com employee. The @bestbuy twitter handle isn’t a PR person, but is an aggregated channel for any employee who signs up to tweet through it. Our CEO and CMO and hundreds of employees are on Twitter. Also, we just announced Twelpforce the other day, here’s a link to several news stories on what that is http://news.google.com/news?q=twelpforce&oe=utf-8&um=1&ie=UTF-8&sa=N&hl=en&tab=wn

Just some grist for the mill, and maybe presents a more complete picture of Best Buy’s understanding of Twitter. Perhaps you’re not convinced, and that again is certainly you’re prerogative.

On the job qualification thing I would be sincerely interested to hear your and your readers suggestions for what qualifications should be used to identify someone’s social media capability in the context of a job description. I get why the Twitter follower thing seems silly. Keep in mind its only one factor, not THE factor.

I’m also blown away by the discussion that has popped up because of it.

Stay tuned to http://barryjudge.com today for more on this very topic. Barry is Best Buy’s CMO. @bestbuyCMO on twitter.