There will (almost) always be a need for physical media. Print publications that are smart, fill a particular need or niche, and that create a revenue/cost model that is sustainable with fewer eyeballs will likely survive the digital shift.
With that said, the industries that rely on print publications are all dying a quick and painful death.
“We just won’t buy newspaper ads anymore,” said Gloria Beal at Albuquerque Ford. “It’s simply not as cost-effective as online advertising.”
The trend will continue until one of two things happen – it hits a tipping point or something new comes and kills digital media. For the latter to happen, we’ll probably need wireless and direct connections to our brains streaming the media to our mind’s eye. That, too, will happen someday – perhaps sooner than you think.
While we wait for that to happen, our friends at GetSatisfaction put together one of their amazing infographics detailing the death of print. While I’ll miss the feel of a newspaper in my hand, there’s just too much convenience associated with tablets.
Click to enlarge.