When I’m Wrong I Say I’m Wrong (re: Pinterest Traffic)
About 1/3rd of Soshable’s traffic comes from various referrers with Google being the biggest one (that’s not counting Google search traffic). When I checked my monthly totals there was a new player in my top 10: Pinterest. I had completely forgotten about a conversation with a friend at Pinterest who told me that the site will send traffic whether I try to use it or not because of the handful of visualization posts we do here.
I was skeptical. In fact, I didn’t think it would break 1%.
Without trying or pinning much of the content myself, Pinterest became the 7th highest referral site for Soshable. We have posted a small amount of posts that were geared towards getting the network traffic from Twitter, Facebook, and Pinterest, but most of what we post here is geared specifically for our readers and occasionally for search. The fact that it popped up so high on the charts without much effort is encouraging.
People are clicking. There has been little doubt that Pinterest was going to get big as a referrer simply because of the visual nature of the site. They shrink large images down, forcing high-res pics and large infographics to elicit a click if people really want to see them.
It’s also used by many as a resource. The soul of Pinterest has been around DIY, style, cooking, and the like and users are used to using the site as a place to organize their great finds. Many times, those finds have to be explored more deeply beyond the casual pass on one’s board feed, so the clicks are coming from there as well.
I’m not going to jump on the bandwagon just yet and post tips about Pinterest. The site is still in an adolescent stage of awkward growth and changes and any strategy we post now will only be obsolete in 3 months, but understanding the community mentality can help people to make the most of it. Pics, graphics, resources. If you stick with those, you can benefit greatly from this wonderful emerging social network.