If you’re active on social media (and you better be), than recently you may have seen people on your social networks talk about Pinterest. The site is growing rapidly, already ranking above long running sites like LinkedIn. Knowing this, of course the next thing you want to know is if it’s a good venue for automotive digital marketing. The answer is a resounding, “YES!” And this ebook will teach you how! Our ebook is broken up into five easy to manage chapters: Chapter 1: Pinterest, what it is and why it’s relevant. In this chapter we give you the basics of how Pinterest operates, including what differentiates it from every other social network. We also cover how Pinterest can play a pivotal role in increasing your traffic, building your links, and expanding your social media reach across all networks. Chapter 2: Create an account, garner a following. In this chapter we walk you through the account setup process at Pinterest. It may sound too basic, but there are a few things you really need to watch out for when creating a Pinterest account for your business. We also give you a few easy steps to follow to start building a community around your pinboards. Chapter 3: Pinterest for marketing In this chapter we get into the meat of the issue: how you can market your business on Pinterest. Like any social network, Pinterest features a broad array of methods to engage with your target audience. The biggest goal on Pinterest shouldn?t be direct sales, but gaining recognition and driving traffic; two things Pinterest excels at! Chapter 4: Good examples In this chapter we give you examples of companies that are really performing well on Pinterest. When it comes to social media, you don’t always have to be a pioneer. There is a real benefit to watching others and seeing what works. The beauty is that you don’t have to implement every aspect of any one company’s strategy. You?re free to pick and choose amongst them all, assembling an amalgam that, in the end, is truly your own. Chapter 5: Wrap-up and resources In this chapter we summarizing everything we’ve talked about and go over the ROI of Pinterest. If you’re interested in becoming a Pinterest pro, follow this link to download your copy of our e-book. Original article about our Pinterest marketing guide posted on Wikimotive’s blog under the title The Pinterest Spellbook For Marketing Wizards
About Tim Martell
Timothy Martell is a digital marketing and SEO expert regularly sought out by both media and industry leaders for his opinion on social media marketing campaigns that really work. Timothy has been seen on MSNBC and Dateline, has been interviewed twice by Facebook for his successful dealership advertising campaigns, has been a featured speaker at automotive conferences such as, DMSC, AMBC, and the Driving Sales Executive Summit and has been featured on the cover of AutoSuccess magazine. Timothy is known for pushing the boundaries of conventional automotive thinking and producing social media campaigns that generate massive numbers of followers leading to record ROI.