Social media and search are again colliding, and for once, the news isn’t about Google and Facebook. No, today’s news is about the little brothers of search and social, the ones who aren’t quite as successful but certainly give it there all. Let us here at Wikimotive tell you about it, and how it can affect your small business SEO.
The two new bedfellows are Bing and Pinterest. When you do an image search in Bing, it delivers its tiled results. If you click one of the tiles, it expands, and at the bottom of the image, you’ll get a little “Pin It” button. Click the button, pin the image. That’s all there is to it.
Bing is integrating Pinterest as a ploy (are ploys always negative?) to attract more of the blogging and social obsessive crowd. When people are using image search, Bing reckons that a high percentage of the time they are looking for something to share on their blog, Pinterest, or other social media. By facilitating this sharing above and beyond what Google offers, they’re hoping to edge out Google in at least one sector of search.
Will this actually make a difference?
Bing’s percentage of the search share is still growing, but not exactly by leaps and bounds. Still, they are beginning to get recognition for their image and video searches, which are arguably more robust than Google’s own.
Do you have a preference? Can you imagine a time where you are using multiple search engines depending on what you’re looking for?