Pink Equal Sign on Facebook

Wikimotive Human Rights Campaign

If you’re on Facebook, Twitter or really any social network, you probably saw a lot of the red and pink equal sign pictured above. If you’re wondering what it is, it’s a sign promoted by the Human Rights Campaign, advocating for equal rights for lesbian, gay, bisexual and transgender (GLBT) people. The Supreme Court is meeting this week in Washington to discuss the issue of gay marriage, Proposition 8, and the Defense of Marriage Act, and the people on both sides of the issue are coming out strong to support their beliefs. It’s strange to see social media suddenly become such a fertile ground for political discourse, but there are many lessons to learn for the smart SEO and SEM company.

The Numbers

The Human Rights Campaign equal logo has taken the social media world by storm. It doesn’t matter how you feel about the issue of gay marriage, as a marketer, you have to admire the success of the movement’s visibility. As of this writing, the photo has several different incarnations totaling over 50,000 likes, 100,000 shares, and piles of comments…and that’s just on the Human Rights Campaign‘s own Facebook page. The image has been posted as the profile picture for many users (check your friends list) and it has received even more likes and shares from these personal pages.

The Symbol

The success of this campaign of awareness is largely based around the symbol these chose. It’s simple but bold, stark but powerful. The equal sign is enough to get people asking what it’s all about, especially when they see it on 10 separate friends’ profiles. The bright red background of the image makes it stand out in feeds and chats. It’s not easy to lose the symbol in the shuffle, and every time another person adopts it, it becomes that much more visible, that much more powerful.

Will it make a difference? 

Some people say it won’t, that nothing can be changed by changing your profile picture on social media, but those people are wrong, plain and simple. It’s spreading awareness, it’s showing solidarity, and it’s forcing people to talk about the issue openly. Those were the goals of the campaign and they’ve accomplished them. Obviously they can’t change the mind of the Supreme Court, but they sure can put the issue in front of people.

Whether you’re for gay marriage or against it, you can’t deny that the Human Rights Movement truly succeeded here. The opposition hasn’t answered back yet, but you can be sure they will. Maybe with a giant not-equal sign? Maybe with a grayscale flag?

Only time will tell.

Tim Martell

Timothy Martell is a digital marketing and SEO expert regularly sought out by both media and industry leaders for his opinion on social media marketing campaigns that really work. Timothy has been seen on MSNBC and Dateline, has been interviewed twice by Facebook for his successful dealership advertising campaigns, has been a featured speaker at automotive conferences such as, DMSC, AMBC, and the Driving Sales Executive Summit and has been featured on the cover of AutoSuccess magazine. Timothy is known for pushing the boundaries of conventional automotive thinking and producing social media campaigns that generate massive numbers of followers leading to record ROI.

3 thoughts on “Pink Equal Sign on Facebook

  1. I completely agree that this was a great ploy to get people to talk about the issues being discussed in Congress this week. I have seen the pink and red equal signs being posted all over my Facebook and Instagram feeds and was so curious and confused as to what they meant that I went and researched it before I even stumbled upon this article. It is definitely a creative and smart way to bring to light these current events and issues.

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