Don’t squeeze the social… unless you’re Charmin, in which case your actions on social media are probably brilliant. That has been the case for a little while as the team handling Charmin’s social media presence keep rolling out the hits and victories.
Brands both small and large can learn a lot from the company whose mascot is a bear with a pink bow on its head. The example below isn’t even close to their best stuff (for that, click through to Social Media Explorer below) but it’s just one of many recent ones that stands out much better than what others are posting on their social media.
— Charmin (@Charmin) November 9, 2013
How many of you are passionate about your toilet paper? I ask that when I speak about content marketing and very few hands fly up in the air. It’s a nice lead-in to talk about Charmin and how it engages consumers on social media channels.
Read More: Social Media Explorer