Attention spans are dwindling, that’s no secret. Reading a newspaper has fallen by the wayside, in favor of reading simple headlines via an app on our phones or tablets. Magazine articles are getting shorter, Vine is offering a way to film videos that last only 7 seconds, and we’ve got devices in our homes that allow us to skip commercials. Everyone remembers the old days of looking at photos; we sat down around a table and passed an envelope of photos, careful not to smudge them with our dirty fingerprints.
Facebook has been known to revolutionize the way we communicate with our friends, family and other loved ones, as well as meet new people online. With the vast bankroll, and technological knowhow, is too far off to think that Facebook may want in on the autonomous car action? It doesn’t really seem so if you think about it. Google and Apple have been dabbling in the driverless car market, so why not Facebook?
When digital media is the way of the world, an online reputation is almost as important as a first impression. As we perfect our social media profiles, we do so with the intention of gaining respect and attention. All too often, however, we make avoidable mistakes that are potentially damaging and find it difficult to rectify those mistakes.
If you think it’s the software, you’re mistaken. Social media marketing is unlike many other types of digital marketing because it is much less reliant on specialized software and more empowered by creativity and personalized strategy. I understand why agencies rely on software, but it’s not something that we would ever recommend.
I was browsing Craigslist looking for a car the other day when something occurred to me. Craigslist shouldn’t work. It shouldn’t be the first place that people stop when looking for anything from a boat or RV to a treadmill or refrigerator.
When it comes to business sensibility, we are often required to determine whether or not the juice is worth the squeeze concerning our expenses. If the hot new advertising campaign we’ve kicked off isn’t getting us any further attention, at what point do we pull the plug and consider it a loss? Is the new $200 coffee maker we purchased for the break room encouraging morale or wasting people’s time? Are our social media expenditures simply costing us money or are we actually seeing results?
It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s Joker brought critical acclaim and an Oscar win because of the raw grittiness in the way he threw himself into the role.