You Shall Not Pass

How to Guest Blog in Light of Google’s Restrictions

At the beginning of 2014, Google's Matt Cutts made headlines by stating that guest blogging was dead. This caused a lot of stir in the online community. People naturally got defensive and protested this as unfair. After all, hasn't almost everyone used guest blogging to help with SEO at some point or another? In late March, Cutts followed through on his statement and shut down a popular guest blogging website called MyBlogGuest. This proved he was serious about his campaign against guest … [Read More...]

Tip of the Day

Megafoot

Is “Megafoot” Crowdsourcing’s New Craze?

If there is anything that can be said about nostalgia, it’s that its power is unlike anything else. It’s easy for anyone over a certain age to feel it, whether it’s due to hearing a song from his or her childhood mixed tape or recalling a familiar name from the Brat Pack. Whatever the case may be, it seems like nostalgia is among the many aspects associated with Project: MEGAFOOT, one of the lates … [Read More...]

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e cigarettes

Alleged New Teen “Smoking” Trend Has No SM Presence (Yet)

There was a time when teen smoking was the ultimate for any bad boy (or girl), which of course led to a lifetime of addiction. The good news is that the teen smoking rates, and adult rates, have been dwindling in recent years. This is in part due to the influx and popularity of e-cigarettes which have been touted as a great tool to wean smokers off of their addiction. It’s safer with less nicotine, zero smoke and tar, and smokers don’t get the death stare from passerby who want no part of that second-hand nonsense. However, leave it to tee … [Read More...]

Coins

The Importance of Invoicing On Time

Your business just sold several products worth more than $500 in sales. The products are gone, and the customer is excited. Your next course of action is sending the invoice. An invoice provides detailed information about the sale, including product, pricing, and terms of sale. With many businesses requiring 30-day terms, you must send your invoice out quickly for a fast payment on the balance. Holding onto a sale without invoicing it can cause your business to enter the red. … [Read More...]

V-Day

What Can We Learn From the Flowers Delivery V-Day Fiasco?

Valentine’s Day is one of the most important holidays of the year for many flower retailers. Unfortunately online merchants like 1-800-Flowers were stuck dealing with thousands of angry customers after many deliveries didn’t arrive on time this year due to bad weather. Of course, there’s nothing that could have been done to control the weather, but let’s take a look to see what the companies did in terms of social media engagement with customers and how they might be able to improve in the future. … [Read More...]

Life of a Tweet

The Life of a Tweet

Tweets have rapidly become a mainstay in most forms of entertainment. From sports broadcasts showing athletes’ tweets to news channels like CNN implementing live tweets from viewers, Twitter has been infused into society to the point where even technological illiterates know what it is. The primary form of content on Twitter is tweets — 140 characters at most. But what is the life-span of these concise messages? Let’s travel with a tweet in real-time to find out: … [Read More...]

Pinterest Random

Tips for Creating Pinnable Content

Most marketers are aware that Pinterest can take a website from unknown to super successful with a single pin. However, up until now, finding the secret formula for content that will take off and go viral has been largely based on experiment. Marketers have been scrambling to find a way to reach the largest market possible using Pinterest as the medium. … [Read More...]

Nintendo

Is “Quality of Life” Indicative of Nintendo’s Marketing?

With certain video games placing more of an emphasis on health than anything else, it’s clear that there is a demand for said emphasis. The typical gamer does not engage in physical activity as much as he or she should, so the idea of games incorporating more active elements is smart. In fact, one can make the argument that Nintendo was one of the companies at the forefront of this, given the success of its “Wii Fit” series. With that said, the idea of Nintendo’s recent focus on “quality of life” may not bode as well and I believe it doesn’t … [Read More...]

Tearing Down the Wall

Website Chat Should Shoot for Quality First, Quantity Second

There's a disturbing trend I'm seeing in the automotive industry when I visit websites. Perhaps it's been like this for a while and I simply took my eye off the chat ball. When I see chat windows that instantly prompt for the customer's contact information, it makes me cry a little inside. This isn't what chat is supposed to be about. I'd love to have that debate with anyone. Chat is an alternative means of instant information. In other words, it's more akin to phone calls than to anything else. If you believe in having a barrier of entry … [Read More...]

Megaphone

Social Media isn’t a Megaphone. It’s a Two-Way Radio

Social media is the one marketing medium that allows customers and businesses to interact in an organic fashion.  However, it astonishes me just how many companies don't take advantage of this.  Rather than engaging with their customers on social media, they use it to tell the customer what the business wants to say.  There is very little listening going on. I would suggest that every business should use social media as a two-way radio as opposed to the megaphone that it currently is for so many companies.  When you listen as well as speak, y … [Read More...]

Facebook Login

How Social Media Wound Up Costing $80,000

If there’s one family that’s probably not too fond of social media these days, it has to be the Snays. It was recently reported that 69-year-old Patrick Snay, the former Guillver Preparatory School head, filed an age discriminatory complaint following issues with his contract. Snay came to an agreement with the school that would ultimately wind up with him being granted an $80,000 settlement. When Snay’s daughter took to Facebook to boast, said settlement went out the window. Along with it went the aforementioned sum of money. The fact that S … [Read More...]

Photographer

Use Images to Improve Social Media Marketing

It's no secret that images are a powerful tool in human communication. Numerous psychological studies have found that our brains not only process images more quickly than text, but images also register with us on an emotional level. Throughout the history of humanity written text has only been around for a few thousand years, while visual stimulants and images have been around for tens of thousands of years. Even cavemen used images, shown in the paintings they left behind. … [Read More...]

Social Media Like

How Social Media Impacts (or Doesn’t Impact) ROI

The more social media followers, the better — right? As is often the case, it’s not quite that simple. A big boost in your Twitter followers might give you a warm glow inside, but it’s not going to pay the bills. Likewise, a popular post on Facebook might collect hundreds or thousands of “likes,” but it doesn’t always follow that your bottom line will receive a boost. To ensure that your social media presence is effectively advancing your company and brand, you’ll have to hit the right notes with your customer base and navigate a minefield … [Read More...]

University of Albany

Localize on Social Media or Else

Don't worry. This isn't one of those "feel good" stories about how social media is all about interacting with your local community. That part's true, but you should know that already, right? Today, let's go over a quick explanation of how social media algorithms, especially Facebook's, work and why you're actually hurting your local page's chances of being seen by having too many people outside of your local area liking your page. It isn't just a matter of them not being interested in your content the way that locals will. It is an algorithm … [Read More...]

Power Editor

Facebook Ads Power Editor gets a Facelift

Those of us in the Facebook advertising world were greeted with an amazing new look and feel to Facebook Power Editor today. This is a pretty neat development for those who are new to the tool because it's much cleaner and more organized than before. While the changes were mostly cosmetic, it does allow for real-time monitoring of stats rather than constant downloading. That's all. No big deal otherwise. … [Read More...]

Trending

How to Take Advantage of Trending Topics

Social media marketers know the key to reaching a broad audience is through an understanding of what it is their targeted audience wants to see. To remain relevant, note-worthy and timely, you’ll have to do a bit of research to find out what those wants are. Doing so will help you better comment on the topics and become part of a greater conversation. One of the greatest ways to do this, is to take advantage of trending topics on multiple social media platforms, which, luckily, make it easy for you to determine the data you need. By better u … [Read More...]

Safer Internet Day

Online Peace During Safer Internet Day

If I were to tell you that companies like Facebook, Google, and others would have the ability to work together, you might think that it’d be a silly claim to make. After all, these are companies that are looking to make it to the top and the only way that they can be at their best is through competition. That being said, it appears as though they made peace, at least for one day. This is where a particular time called the Safer Internet Day has to be talked about. Those who have been bullied know all too well about the physical – not to men … [Read More...]

Facebook Look Back

Facebook’s Newest, Most Ingenious Campaign Yet

If you’ve visited Facebook recently, chances are your news feed looks a little strange. Instead of your friends writing statuses, liking instagram photos and posting their most recent candy crush scores, they’re all sharing the same thing: a Facebook movie. Each of these movies is set to a touching and inspiring back-track that chronicles the life of Facebook members through their posts and photos from the beginning. So why is this seemingly simple concept so intriguing and downright ingenious? … [Read More...]

Radio Shack Commercial

3 Reasons Why RadioShack’s Super Bowl Commercial Works

With so many people either heading to their local Best Buy or reputable mom-and-pop shop in order to take care of their technological needs, it’s very easy to forget about RadioShack. Even though there are still a number of stores that are in business, for one reason or another, they are overlooked. One of the reasons, that I could gather, was the store was simply too stuck in the past. In a lack of effort that should raise the ire of any social media agency, RadioShack seemed reluctant to adapt. This does not mean that the store did not t … [Read More...]

JC Penney's Mittens

Stop Ripping on @JCPenney’s. #TweetingWithMittens was brilliant.

It seems like a lot of bloggers and mainstream media publications are talking about JC Penney's #TweetingWithMittens stunt on Twitter. Most are saying that it was a misstep. As they complain about it, they fall into the trap perfectly. It's being talked about by journalists, Twitter users, and even other companies trying to get their own clever Tweets into the mix. The jokes on all of them. This campaign worked beautifully. When you consider that they didn't spend millions of dollars to advertise during the Super Bowl and are being talked about … [Read More...]

Super Bowl XLVIII

Let’s Call It: #SuperBowl XLVIII Is the Biggest Social Media Event Ever

There's no need to wait around for the numbers. The race has already been run before the pigskin was kicked off. Super Bowl XLVII in 2014 is the biggest social media event of all time and will likely stay that way for a few years. … [Read More...]