Keep it Simple

4 Tools That Simplify Life For E-Commerce Startups

Startups are exciting, bewildering and hugely risky things to be a part of. There’s the constant worry of the whole thing imploding under the weight of your multi-pronged business ideas. There’s the fear of being chewed up and spit out by larger competitors with deeper pockets. There’s also the need to attract the fickle online customer and retain their loyalties for as long as you possibly can. In this race against time and resources, every smart e-commerce startup could do with some tools th … [Read More...]

Tip of the Day

Responsive for Social

Social Media Marketing: Another Thing to Love About Responsive Website Design

As a good chunk of the internet is finally starting to switch to responsive websites, let's put another nail in the unresponsive website design coffin. For social media, consistency between mobile devices and desktops is imperative. Sites like Facebook, Twitter, and Pinterest can send a good measure of traffic to websites, particularly if appropriate campaigns are being run on them. Creating … [Read More...]

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Social Logins

How Social Login Helps You Get Better Customer Insights

Have you ever wondered how a particular brand knows so much about you that they keep sending relevant discount offers, including at times when you need them the most? It is not magic, nor is it luck. These offers are a result of the brand being able to obtain some solid customer insights that have helped it create a timely marketing message that is extremely relevant to your needs. While there are plenty of traditional data collection techniques, like web analytics and monitoring a particular customer’s purchase behavior, there is another w … [Read More...]

Context

4 Ways to Make Context the Weapon of Choice for Conversions

Consider this: how exactly do you behave when you are at a baseball game compared to your presence at a luncheon with state heads (if ever you had such an opportunity)? In the former setting, you’d ideally be yourself. You’d cheer out loud, you’d even swear, wouldn’t you? However, you’d do no such thing at the aforesaid luncheon, board meetings, or the like. That’s context and your behavior is a function of such context. We go through these motions every day of our lives. … [Read More...]

More than Likes

Social Media Success? It’s More Than Just ‘Likes’

If you judge your business’ social media (SM) success solely on how many likes you can drum up, you’re only looking at a tiny piece of the puzzle. There’s a big disparity when it comes to optimizing your ROI with SM, with a number of marketers jumping full force onto the social media bandwagon, but falling short where it matters most: Actually looking at the data to seeing how successful they are. Forbes reports that a 2012 industry report revealed that 86 percent of all marketers say SM is key for business, but are they making the most of it … [Read More...]

You Shall Not Pass

How to Guest Blog in Light of Google’s Restrictions

At the beginning of 2014, Google's Matt Cutts made headlines by stating that guest blogging was dead. This caused a lot of stir in the online community. People naturally got defensive and protested this as unfair. After all, hasn't almost everyone used guest blogging to help with SEO at some point or another? In late March, Cutts followed through on his statement and shut down a popular guest blogging website called MyBlogGuest. This proved he was serious about his campaign against guest blogging for SEO. At the same time, though, it's worth … [Read More...]

e cigarettes

Alleged New Teen “Smoking” Trend Has No SM Presence (Yet)

There was a time when teen smoking was the ultimate for any bad boy (or girl), which of course led to a lifetime of addiction. The good news is that the teen smoking rates, and adult rates, have been dwindling in recent years. This is in part due to the influx and popularity of e-cigarettes which have been touted as a great tool to wean smokers off of their addiction. It’s safer with less nicotine, zero smoke and tar, and smokers don’t get the death stare from passerby who want no part of that second-hand nonsense. However, leave it to tee … [Read More...]

Megafoot

Is “Megafoot” Crowdsourcing’s New Craze?

If there is anything that can be said about nostalgia, it’s that its power is unlike anything else. It’s easy for anyone over a certain age to feel it, whether it’s due to hearing a song from his or her childhood mixed tape or recalling a familiar name from the Brat Pack. Whatever the case may be, it seems like nostalgia is among the many aspects associated with Project: MEGAFOOT, one of the latest Indiegogo products that is in the funding process. For those who do not know, “Megafoot” is an independent horror movie that has been seen as a th … [Read More...]

Dealer Authority Facebook

How to Choose the Best Social Media Cover Images

Stop right now before you settle for a pre-selected Google+ cover image just because it’s there, it’s easy, and it was hand-picked by Google so it has to be a winner, right? Wrong; picking from a limited assortment of cover photos shows that you’re either lazy or uncreative, both of which don’t bode well for you whether it’s a business or personal social media (SM) profile. Like it or not, your cover image is just as important as your profile image and it depends on what type of vibe you’re after to determine the direction you should head. … [Read More...]

Server

How Social Media Can Serve Your Business

Though most of us use social media as a way to keep up with friends or take photos of what we’re eating, it’s increasing its value and importance in many other fields. Specifically, social media and technology are helping businesses become more productive and do things that might once have been unimaginable. It gives the little guys a chance to compete with Fortune 500 companies, and customers the ability to find everyone in between. If your company is looking for a change, but has yet to hop on the social media bandwagon yet, here are some rea … [Read More...]

Oculus VR

The (Virtual) Reality of Facebook’s Future in Gaming

In 1995, Nintendo released a video game system called the Virtual Boy, which was touted as a virtual reality gaming platform. In short, you would be able to feel as though you were in the environment of every game. This idea, while interesting on paper, was poor in terms of execution and it seemed like no one took a stab at virtual reality in gaming since then. Yes, there might have been rumblings here and there but no company wanted to make another attempt at it. That was, however, until the entity known as Oculus VR made its presence felt … [Read More...]

Coins

The Importance of Invoicing On Time

Your business just sold several products worth more than $500 in sales. The products are gone, and the customer is excited. Your next course of action is sending the invoice. An invoice provides detailed information about the sale, including product, pricing, and terms of sale. With many businesses requiring 30-day terms, you must send your invoice out quickly for a fast payment on the balance. Holding onto a sale without invoicing it can cause your business to enter the red. … [Read More...]

Tweet from 2013

Recycling Social Media Content is Getting Out of Hand

I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a chronological feed, after all, and posting it once will only get it seen by an extremely small portion of your audience. With that said, it's getting out of hand. I have been finding posts that are months old and no longer relevant hitting my feed … [Read More...]

Social Media Tools

5 Business Tools Leveraging the Power of Social

Social business and social media, while two distinct entities and completely non-interchangeable, are similar in that they both aspire to leverage one and the same concept: the power of social engagement and communication. Nowadays, customers demand more open communication and personal relationships with businesses. The incoming workforce expects a more flexible working environment, and the more successful companies uphold a culture and organizational framework mirroring their social values. It’s no wonder that more and more tools are b … [Read More...]

Tumblr Band

Is Tumblr The New Social Music Source?

When MySpace re-launched last year, it seemed like it found its niche as a music portal of sorts. This wasn’t to say that it would take over the more renowned platforms like Facebook and Twitter in terms of popularity but it didn’t necessarily have to. All that it would have to do is offer something unique compared to the competition. In my view, neither Facebook nor Twitter explored the music spectrum at length. With this in mind, shouldn’t MySpace be considered a “social music source” of sorts? If Tumblr has a say in it, perhaps not the … [Read More...]

V-Day

What Can We Learn From the Flowers Delivery V-Day Fiasco?

Valentine’s Day is one of the most important holidays of the year for many flower retailers. Unfortunately online merchants like 1-800-Flowers were stuck dealing with thousands of angry customers after many deliveries didn’t arrive on time this year due to bad weather. Of course, there’s nothing that could have been done to control the weather, but let’s take a look to see what the companies did in terms of social media engagement with customers and how they might be able to improve in the future. … [Read More...]

Life of a Tweet

The Life of a Tweet

Tweets have rapidly become a mainstay in most forms of entertainment. From sports broadcasts showing athletes’ tweets to news channels like CNN implementing live tweets from viewers, Twitter has been infused into society to the point where even technological illiterates know what it is. The primary form of content on Twitter is tweets — 140 characters at most. But what is the life-span of these concise messages? Let’s travel with a tweet in real-time to find out: … [Read More...]

Pinterest Random

Tips for Creating Pinnable Content

Most marketers are aware that Pinterest can take a website from unknown to super successful with a single pin. However, up until now, finding the secret formula for content that will take off and go viral has been largely based on experiment. Marketers have been scrambling to find a way to reach the largest market possible using Pinterest as the medium. … [Read More...]

Nintendo

Is “Quality of Life” Indicative of Nintendo’s Marketing?

With certain video games placing more of an emphasis on health than anything else, it’s clear that there is a demand for said emphasis. The typical gamer does not engage in physical activity as much as he or she should, so the idea of games incorporating more active elements is smart. In fact, one can make the argument that Nintendo was one of the companies at the forefront of this, given the success of its “Wii Fit” series. With that said, the idea of Nintendo’s recent focus on “quality of life” may not bode as well and I believe it doesn’t … [Read More...]

Tearing Down the Wall

Website Chat Should Shoot for Quality First, Quantity Second

There's a disturbing trend I'm seeing in the automotive industry when I visit websites. Perhaps it's been like this for a while and I simply took my eye off the chat ball. When I see chat windows that instantly prompt for the customer's contact information, it makes me cry a little inside. This isn't what chat is supposed to be about. I'd love to have that debate with anyone. Chat is an alternative means of instant information. In other words, it's more akin to phone calls than to anything else. If you believe in having a barrier of entry … [Read More...]

Megaphone

Social Media isn’t a Megaphone. It’s a Two-Way Radio

Social media is the one marketing medium that allows customers and businesses to interact in an organic fashion.  However, it astonishes me just how many companies don't take advantage of this.  Rather than engaging with their customers on social media, they use it to tell the customer what the business wants to say.  There is very little listening going on. I would suggest that every business should use social media as a two-way radio as opposed to the megaphone that it currently is for so many companies.  When you listen as well as speak, y … [Read More...]

Facebook Login

How Social Media Wound Up Costing $80,000

If there’s one family that’s probably not too fond of social media these days, it has to be the Snays. It was recently reported that 69-year-old Patrick Snay, the former Guillver Preparatory School head, filed an age discriminatory complaint following issues with his contract. Snay came to an agreement with the school that would ultimately wind up with him being granted an $80,000 settlement. When Snay’s daughter took to Facebook to boast, said settlement went out the window. Along with it went the aforementioned sum of money. The fact that S … [Read More...]