Nintendo Sends C&D to Digg Over April Fools’ Joke

by JD Rucker on April 1, 2010 · 18 comments

Social news site Digg was just “having a little fun” when they decided to put Mario in many of their Diggbar links.

Nintendo disagreed and sent a cease and desist letter to Digg asking them to remove their trademarked character from use on their site.

The letter below, leaked to us by a trusted source, indicates that Nintendo is concerned about “the marketing or sale of your products & services.” Other than generating traffic for the purpose of increase advertising revenue and the sale of Digg “swag”, Digg does not actually sell a product.

This story is developing. We will update as more information is made available

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This post was written by...

JD Rucker – who has written 514 posts on Soshable | Social Media Blog. JD Rucker is a social media enthusiast who resides in Orange County, California. He works simultaneously for 2 companies - TK Carsites (an Automotive Internet Marketing Firm) and Hasai (a Social Media Strategy Firm). He writes for several publications including BusinessInsider, Fast Company, Techi, Top Cultured, and ICanHasInternets. Follow him on Twitter, Facebook, and Google+.

{ 15 comments… read them below or add one }

The Fat Lady April 1, 2010 at 11:49 am

The fat lady sings for this gag.

LOL April 1, 2010 at 3:06 pm

Why can’t we know the number to which Mario is registered in the U.S.?

Joe WOods April 1, 2010 at 3:19 pm

Wow, most impressive indeed. I like it.

Lou
http://www.anonymous-surfing.us.tc

ReL April 1, 2010 at 8:44 pm

Since when was a trademark number a secret? Last I checked that was publicly available information…

Noob April 2, 2010 at 12:50 am

The trademark was blacked out because this is bullshit.
They’re pranking you all.

Vaporizer April 2, 2010 at 1:21 am

Its not a big surprise, they don’t own rights to the character.

Also no need to cover the patent id…

Abraham April 2, 2010 at 3:30 am

One April Fool’s joke on the web I actually liked.

iSynic April 2, 2010 at 4:38 am

Good God Nintendo is out of touch with reality.

Derrick April 2, 2010 at 5:36 am

Totally ridiculous.

Chris April 2, 2010 at 6:23 am

I know this was a joke, but for those interested Nintendo has a trademark on “Super Mario,” U.S. Reg. No. 2345441, but I couldn’t find one on simply “Mario.” They had one in the past but they’ve abandoned it.

Richard Valenta April 2, 2010 at 10:38 pm

Mario who? Andretti?

Haley April 13, 2010 at 10:59 pm

One April Fool’s joke on the web I actually liked.

G Powers April 16, 2010 at 1:31 pm

Very upsetting. Just putting it out there, if you ever need to ship a car anywhere, and I mean anywhere, look up Auto Shipping Network. They worked wonders for me!

replacement number plates June 5, 2011 at 3:25 am

amazing really , people will always love making jokes lol.

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