Nintendo Sends C&D to Digg Over April Fools’ Joke

Social news site Digg was just “having a little fun” when they decided to put Mario in many of their Diggbar links.

Nintendo disagreed and sent a cease and desist letter to Digg asking them to remove their trademarked character from use on their site.

The letter below, leaked to us by a trusted source, indicates that Nintendo is concerned about “the marketing or sale of your products & services.” Other than generating traffic for the purpose of increase advertising revenue and the sale of Digg “swag”, Digg does not actually sell a product.

This story is developing. We will update as more information is made available

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About JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.


  1. The fat lady sings for this gag.

  2. Why can’t we know the number to which Mario is registered in the U.S.?

  3. Joe WOods says:

    Wow, most impressive indeed. I like it.


  4. Since when was a trademark number a secret? Last I checked that was publicly available information…

  5. The trademark was blacked out because this is bullshit.
    They’re pranking you all.

  6. Its not a big surprise, they don’t own rights to the character.

    Also no need to cover the patent id…

  7. One April Fool’s joke on the web I actually liked.

  8. Good God Nintendo is out of touch with reality.

  9. Totally ridiculous.

  10. I know this was a joke, but for those interested Nintendo has a trademark on “Super Mario,” U.S. Reg. No. 2345441, but I couldn’t find one on simply “Mario.” They had one in the past but they’ve abandoned it.

  11. Richard Valenta says:

    Mario who? Andretti?

  12. One April Fool’s joke on the web I actually liked.

  13. G Powers says:

    Very upsetting. Just putting it out there, if you ever need to ship a car anywhere, and I mean anywhere, look up Auto Shipping Network. They worked wonders for me!

  14. amazing really , people will always love making jokes lol.

  15. This really is this type of excellent source that you’re supplying for the open public to see. I really like viewing web sites which realize the worthiness associated with supplying an excellent source. It’s the aged stating associated with exactly what comes around goes around.

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