Social news site Digg was just “having a little fun” when they decided to put Mario in many of their Diggbar links.

Nintendo disagreed and sent a cease and desist letter to Digg asking them to remove their trademarked character from use on their site.

The letter below, leaked to us by a trusted source, indicates that Nintendo is concerned about “the marketing or sale of your products & services.” Other than generating traffic for the purpose of increase advertising revenue and the sale of Digg “swag”, Digg does not actually sell a product.

This story is developing. We will update as more information is made available

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Written by JD Rucker
+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.