The negative comments to this post are already coming.  I can feel it.  Why?  Because I am about to be completely ambiguous and talk theoretically, even though I have knowledge that the things I’m about to discuss are facts.

Ever since Digg, Slashdot, and the other early social news sites took hold of a new market on the internet, there have been clones and competitors popping up left and right.  The next “Digg Killer” has emerged and subsequently fallen almost every week for the last couple of years.  Newer networks have been proposed, many are getting worked on, and I know a lot about some, little about others.

All I can say is, a couple of them are so innovative, so promising, they just might make it.  Sadly, I can’t say much more than that at this stage.

Propeller has updates coming that are rumored to be able to give Digg a run for its money.  We’ve heard that before out of their camp, but reports from those who have seen the changes indicate that this may be the real deal.  Propeller has been on the edge of greatness since shortly after its inception.  The skeptics who believed that losing the type-in traffic from Netscape would spell doom for the social media site have been proven wrong.  Still, it hasn’t made the huge impact that it should have.  The changes coming up give it that last chance boost that it will take to finally “make it”.

Over the next 6 months, there will be several more new sites popping up.  What’s different now is the mindset of these new companies.  Before, everyone was making Digg Clones or innovations on the Digg theme.  The proposals I’ve seen for the newest batch of sites is different — they want to make sites that take the best parts of social media, turn them on their head, and present something that is unique.  Something new and different.

They all seem to be heading towards the goal of launching Web 3.0.

What makes now different from before?  The motivation now is to make something that is better.  More people are getting into the game, not because they want a piece of the pie, but because the pie the way it sits is getting old and stale.  People want something better, something fresh.  Social media users want something better.  In general, all of the social media sites have a stronger public outcry for a better site than ever before.  That is why the new players are primed to succeed where others who have tried to get in have failed.

Will they succeed?  Most of you don’t know because I can’t put out the details yet.  You have no reason to trust me when I say that a couple will most definitely work.  All I can say for sure that most will agree with is that sites like Digg, Reddit, and Mixx have strong points, but there are weak points that prevent them from being truly great.  The new sites, as they emerge, will be great.  Not all of them, of course, as I’ve seen some doozies of poorly-conceived ideas, but there are a few gems that will stand out from the crowd and pick up the traction they need to become real players.

Don’t hate me for being vague.  Just trust me when I say that the next big thing, the “Digg Killer,” is real and is not far in the future.  As soon as I can report more details, I will.  In the meantime, start throwing your rotten tomatoes at me for being an absolute tease.

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Written by JD Rucker
+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.