The emails have been ringing off the hook. “What’s happening at Soshable? Where are the posts?”
Thank you all for noticing – Soshable hasn’t had a new post in 3 days. I would have left a “BRB” note had I known it was going to be missed. I’m pleased to say, we’re back, and here’s where we’ve been…
A New Blog Network, That’s Where
There are a trillion blogs and a million blog networks to support and connect them. As many of you know, we love a challenge, so we decided to throw our names in the hat a couple of months ago to put together a network of blogs that will take over the universe make people happy. Building a blog itself is not challenging. Putting together the right combination of content, design, promotion, and connections is proving to be nearly impossible.
It seems that we’re almost done.
Old vs New
There were some in our group who thought it would be best to keep it internal and only work with brand new, fully-controlled properties. We already have an automotive blog network that is strong and diverse, covering most major brands and boasting 600+ blogs on the roster. The challenge is the quality – the content is unique and high-quality but everything else is weak. In essence, this is a network designed to support automotive marketing clients, not turn a profit.
The decision to create partnerships with established blogs was made for 3 clear reasons:
- Consolidation of Talent: When you have more writers and editors contributing to the cause, it makes it easier to be stronger overall.
- Pre-Established Power: At Hasai, we are a social media marketing firm that helps people generate traffic to their websites and blogs. While it would make sense to wield our weapons in our own directions, there is something that can be said about a rolling start. As such, we have been building relationships with aged blogs to make the start easier.
- Shared Assets: Beyond talent, the assets that different people have can help the overall cause.
That’s not to say that we won’t build new blogs. Over time, we will be working towards building up brand new properties, but it’s simply easier to get started with experience.
If you are a blogger interested in being part of the network, please contact me. Don’t think AOL or Gawker. As powerful and robust as those networks are, they simply do not possess the flexibility that we want. Instead, we want blogs in our network to maintain their own individual flare, assist with the network, and reap the benefits as a result.