Never Upload Pins to Pinterest. Ever.
Yesterday, I found myself utterly mortified. I caught a Pinterest page that my team was managing uploading images to Pinterest. After several deep breaths, I talked to my teammate and corrected this for the future.
Pinterest has an image upload feature. I wish they didn’t. There’s absolutely no reason to pin an image directly to Pinterest. I won’t even use the mobile app for this reason.
As a traffic-driving social force, Pinterest is close to the top. As a social signal for search engines, it’s an important component. When you upload an image directly to Pinterest, you lose both opportunities. It’s not like Facebook, Google+, Twitter, or Tumblr where direct uploads have benefits over linked posts. There’s zero difference between uploading directly to Pinterest or pinning an image from another site other than the loss of the two benefits the social network offers.
If you have an image that you want to Pin, put it somewhere else first. Post it to your blog. Put it on Tumblr, Upload it to Google+. Do something, anything other than uploading it to Pinterest itself. It’s an extra few seconds of work but yields an actual benefit other than simple exposure of that great image of the Ferrari you saw at dinner last night. When you pin from a different source, you’re getting the full value from Pinterest.