Con3xion (Connection) will be based around the Tr3s, their Latino youth-oriented channel. It is slated for a mid-December launch with the help of San Diego-based mobile social networking company Intercasting Corp, focusing on Hispanic youths who are heavy users of mobile technology, according to the company.
Here are some statistics that they’re basing their plans after:
- Hispanics who own a cell phone with media capabilities: 63%.
- Non-Latinos with media-capable mobile devices: 46%.
- Latinos are 23% more likely to use their cell phones to watch video content.
Source: MTV Networks’ Slivered Screen.
It’s an idea that isn’t brand new, but nobody with MTV’s clout and positioning in the demographic have tried it.
Don’t know Spanish? You should: