Best Advice for Mixx: Stop Following Digg

This won’t be a popular article.  It can’t be Dugg because it mentions Mixx and it can’t be Mixxed because it seems to lean towards being critical.  In hopes of my true feelings being expressed and understood, let me say that I love Digg and I love Mixx.  Both are the best at what they do.

What do they do?  Digg serves up the ultimate in news niblets for us to ingest at our leisure.  It grants incredible exposure to quality content and helps blogs, large and small, to pop up on someone’s screen who never would have visited otherwise.  This doesn’t even touch on the other recipients such as YouTube, Flickr, and traditional news sources online.

Mixx does the same thing, right?  Well, sort of.  Mixx does offer the same type of quality content.  It does grant exposure, but not on the same scale (or in the same ballpark) as Digg.  Still, its strength lies in the people and their attitudes.  For the most part, Mixx is a much more social and sociable platform that Digg or any of its clones.

Mixx is the fun side of Digg.

There are features unique to Mixx that give it a leg-up on the competition.  The lounge, badges, multiple categories, infinite tagging, and a point system for users are just some of the things that makes it different.  It has proven over the last month or so that it is not just a fad, not a passing “hip now, hopped tomorrow” type of social media website.  It is here to stay and will continue to grow.

So why are there so many stories about Digg?  There are several answers.  Many “Digg Refugees” and people who want more than what Digg can offer come to Mixx.  Digg is the big boy in the segment and in itself is in the news as much as it serves the news.  Then, there is the potential jealousy factor, but I think that time will make that fade.

There are tons of stories about Digg submitted every day.  At least 4 or 5 hit the popular page.  With the recent news, over 30 Digg stories have become popular in the last 3 days.  This is just simply too much.

Yes, I’m a hypocrite.  Not only do I vote for Digg stories, I submit them.  Chances are, based upon the topics of my blogs being based around social media, I will continue this.  I’m hypocrite.  I admit it.  That doesn’t mean it’s right.  Most smokers know they need to quit, just as I know I need to step back from stories about Digg.  It’s just tough.

After blowing any credibility I had with that last paragraph, let me get to the punchline.  Mixx is ready to stand on its own.  There is a passion for Mixx that doesn’t exist with Digg or Reddit, Propeller or Newsvine.  Few Diggers recruit contacts to join.  I personally have had several people tell me to join.  I am a member, but my name is different on Mixx than my standard name, but that’s another story.

Stop following Digg.  Be you own Mixx!

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JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

9 thoughts on “Best Advice for Mixx: Stop Following Digg

  1. I just started with Social Networking and Digg just seemed out of the question in terms of getting any recognition. I joined Mixx and started a group called In The Mixx, and it definitely has a nicer feel than Digg. I have 25 people in my group already, so thats not bad. Also so many rumors about Digg elitism and burying stories was a real turn off. Veronica

  2. Digg becomes a victim of its own success. The model is such that it can not do without influential diggers. And will bring more alienation from new readers.

    The group thing that Mixx has set up is nothing new, Digg wanted to create groups, kind of social networking way, but may be it was not as successful as its flagship service, which is digg homepage.

    The expansion of subjects also diluted its value. Digg is no more niche, place for techies, it’s generalized

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