Mixx CommunitiesPound for pound, punch for punch, Mixx has been a true innovator in social media as it approaches it’s first full year of popularity in the segment.  Their recent launch of Mixx Communities is no exception — a true step in the right direction that most other social media sites have either ignored or just haven’t considered.

Below is the bulk of the coverage so far regarding the launch of the new feature, but something minor that was overlooked that had a negative effect on the launch was a miscalculation in the Karma aspect of the communities.  It seems to have been fixed now, but for the first couple of days, someone could accumulate thousands of Karma points by simply creating Mixx Communities and importing stories.

Since it is fixed, there is no way to see exactly what happened, but here is the theory.  Since submitting is one of the best ways to gain Karma on Mixx, the algorithm wasn’t prepared to handle the unintentional mass-submissions that creating a community allowed.  One step in the creation of a community was to place up to 10 tags that were part of the community.  As stories with these tags were imported, the community creator became the “submitter” of the story within the community and received a lot of Karma with hundreds of “submissions” happening at ones.

It is only a theory, and it seems to have been fixed, but we will continue to monitor it.  In the meantime, this should not be construed as anything negative towards Mixx or the launch of their Communities.  It was a minor mistake that has apparently been scaled back quite a bit — as I created communities last night, my Karma rose swiftly.  Tonight we created two, and… not so much in the way of Karma so far.  We’ll verify with another creation tomorrow.

Here are some of the stories that have already been published about the launch:

Mixx Gets Serious about Community Building – TechCrunch

Mixx Wants You to Build a Community – ReadWriteWeb

Mixx Communities – Teknobites

Mixx it Up with a Free Hosted Community – SocialTimes

Mixx Launches Mixx Communities – Orangeinks

Mixx Adds Communities which is like Groups on Steroids – SearchRank

Mixx it Up – New Communities Feature –  GeekEstateBlog

Written by JD Rucker
+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.