Microsoft Bombs on Twitter

Wikimotive Xbox

Adam Orth is one of the creative directors at Microsoft studios. He’s not the top of the chain, but he IS important, and he should be aware that his words have weight. Unfortunately (for Microsoft and his own career) he performed a major faux pas on Twitter last night. Let’s take a look at what he did and investigate how your small business SEO can learn from the mistakes of one of the biggest companies in the world.

The controversy began when Adam took to Twitter to discuss the next iteration of the Xbox. There were rumors flying that the machine would require an always-on internet connection, the same always-on philosophy that resulted in a lot of initial strife for recent games like Diablo III and Sim City. While Adam didn’t confirm or deny the always-on rumors, he was sure to be as condescending as possible to his fans and followers. Check out this sample of Tweets from his feed yesterday:

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Somehow, Adam Orth thought it would be a good idea to argue with the general public. If there’s one lesson to take away here, it’s that you NEVER ARGUE WITH THE PUBLIC. Even if you think you’re right, even if you know they’re wrong, you still have to remember those basic tenants of customers service and, at worst, walk away with a smile.

I’m willing to be charitable and entertain the idea that this entire exchange was meant to be tongue in cheek. Even if that’s the case, it still shows a stunning lack of common sense. You’d think the creative director for a huge company like Microsoft would understand that you can’t hear sarcasm online. You also can’t hear inflection or laughs or any of the other social indicators we use to show that we’re just playing around.

We’ll watch this story and see how it plays out as more people hear about it, but the backlash against Microsoft and Orth is already intense, with two separate posts making the front page of Reddit’s /r/gaming. In case you’re wondering, /r/gaming is a subreddit (a forum, essentially) that has nearly three MILLION subscribers (and is seen by large amounts of non-subscribers), each and every one of whom is in the target audience for Microsoft’s new console.

So, what’s the over-under on days until old Orthy gets the axe?

Original post about Adam Ortho can be found on Wikimotive’s blog titled, “Adam Orth, Microsoft Creative Director, Bombs on Twitter.”

Tim Martell

Timothy Martell is a digital marketing and SEO expert regularly sought out by both media and industry leaders for his opinion on social media marketing campaigns that really work. Timothy has been seen on MSNBC and Dateline, has been interviewed twice by Facebook for his successful dealership advertising campaigns, has been a featured speaker at automotive conferences such as, DMSC, AMBC, and the Driving Sales Executive Summit and has been featured on the cover of AutoSuccess magazine. Timothy is known for pushing the boundaries of conventional automotive thinking and producing social media campaigns that generate massive numbers of followers leading to record ROI.

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