MerchantCircle Goes After Wal Mart, Starbucks

February 13, 2011 by 4 Comments

The team over at MerchantCircle are going on the offensive, trying to attract local businesses to use their services to fight corporate retail stores like Wal Mart and Starbucks.

Apparently, it’s working.

The concept isn’t new but they have been able to carve a strong niche by combining social networking with standard directory-style listings to create a service that the important companies (Google and Bing) love and that consumers can utilize. With the trend of reviews and hyper-local advertising increasing in 2011, MerchantCircle is a company that we will be watching closely.

Here is their CEO Ben Smith, IV, appealing to small, local merchants by pointing out that the “big guys like Wal Mart, Home Depot, Starbucks are using the Internet to beat up the little guy.”

The message makes sense.

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Filed Under: Niche Social Networks, Social Media Marketing Tagged With: ,
About JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and Director of Digital Marketing for KPA. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

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  1. Tweets that mention Merchant Circle Goes After Wal Mart, Starbucks -- Topsy.com says:
    February 13, 2011 at 5:39 pm

    [...] This post was mentioned on Twitter by JD Rucker, soshable.com, SocialNews, Aloha Nema, mirna ang and others. mirna ang said: RT @SocialNews: MerchantCircle Goes After Wal Mart, Starbucks http://bit.ly/eberDB (@merchantcircle) [...]

  2. Small businesses turn to social, search marketing | PrintMediaCentr.com says:
    February 16, 2011 at 11:09 am

    [...] MerchantCircle Goes After Wal Mart, Starbucks (socialnewswatch.com) [...]

  3. MerchantCircle Goes After Wal Mart, Starbucks says:
    February 24, 2011 at 8:23 am

    [...] JD Rucker Read more: Social News Watch [...]

  4. Merchant Circle Blogs | Travel And Transportation Detroit says:
    April 7, 2011 at 2:51 pm

    [...] Circle is a Must. Is merchant circle good for businesses and consumers? | Dotcomweavers:blog MerchantCircle Goes After Wal Mart, Starbucks MerchantCircle Review « Alison*s MARKETING BYTES Blog Merchant Circle Update | Databae [...]

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