MySpace gets Toyota, TV heavy hitters for “quarterlife” (mashable)

MySpace is taking a step to be one of the first to really “dive in” towards the potential phenomenon of Internet television shows. “quarterlife”, created and produced by Herskovitz and Zwick of “thirtysomething” and “My So Called Life” fame, will be a “Kate Modernized” version of “My So Called Life”.

Perhaps bigger news is that the show will be sponsored by Toyota, a company known for progressive thinking in the advertising realm. This is a test, but it could eventually launch a new segment to the Internet-meets-television industry.

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