Oh LinkedIn. You’re so clever.
Face it. Humans love to talk about themselves, particularly on social media. For the first time in history, social media offers us a way to let our friends, family, and the rest of the world know about our accomplishments. We might not be winning Super Bowl rings or Oscars, but we are generating other accomplishments and we want our peeps to hear about it. LinkedIn knows this and used it to their advantage last week.
They sent out emails to the top 10% of their users. These users, the ones who had the most viewed profiles, were told of their accomplishment. They were given an opportunity to tell the world through Twitter.
They did just that.
On the surface, it’s a pretty neat accomplishment, one that only requires being active. It’s also something that we want – why go on LinkedIn if you’re not wanting to be found by that million dollar job? When you really think about it, it’s not as much of an accomplishment as a great marketing ploy by LinkedIn to get their name out there and into conversations on Twitter. Top of mind…
The math makes it seem less impressive. Even those who received the top 1% email might not have been as quick to brag about it had they realized they were one of over 2 million users to receive the honor.
It doesn’t matter. We got the email and it made us feel good. We wanted to share with our friends just how important we were. Math is useless in this equation. We won, so at the end of the day LinkedIn won as well. Very clever.