Why Do Customers Like Your Facebook Page?

Question

It’s a good question. It also rarely gets asked. Instead, people ask, “How do I get people to like my Facebook page?”

I know that the distinction seems minor, but it’s almost night and day. Same root, different branch. Don’t try to figure out how to get people. Learn why people like pages, then build your strategy from there. The goal may be to get more people to like your page, but the path stems from the source question.

So…

Why DO customers like your Facebook page? According to ExactTarget, here’s a breakdown that may help you get a feel for the answer.

Facebook Page Likes

Notice that I said, “…help you get a feel for the answer.” The real answer isn’t in the graphic. It’s a good base, but you must apply what you know about your business and what happens on the page to come up with YOUR answer.

You can also use the information to help you craft the kind of content you put on your pages. For example, a lot of businesses gear their Facebook page around being a comment section or forum for customer service. This sounds good, but in reality, Facebook is not the answer. Yes, people will complain or share ideas with you about your business on Facebook, but as the graphic indicates, only 13% of people like a page for that reason. If your page encourages those kinds of posts and promotes itself as that kind of venue, you aren’t being attractive to 87% of the people out there.

Twitter is excellent for this use – just FYI.

There are tons of businesses that use Facebook to promote discounts and promotions and rightfully so, according to the graphic. However, do not force these types of promotions if it doesn’t fit with your business. Realtors, for example, could never benefit from this approach. Imagine…

“Mention Facebook and get 10% off your next house purchase!”

It’s probably not a good use of Facebook by a Realtor and may end up getting you into financial trouble.

As with anything, take the information, put some thought into it, and apply what you know about your own business. Facebook isn’t very different from any other traditional form of marketing. The same basic premise still holds true.

You just have to be a little more clever than you are with radio advertising.

About JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

Comments

  1. Very Good Idea of marketing Facebook

  2. Thanks for this. I have a FB fan page and much of my likes have been from support. I’ve been trying to find a way to get more likes for more reason, although the support is great.

  3. Our company has a FB fan page and we are looking for the best ways on how to get more likes. Thanks for this post, very helpful. Somehow, i already got an idea on how to do it. :)

  4. Social media is the latest buzz word and business houses are a living example of that. However, most companies are unaware of properly channelizing this medium of marketing. I agree that setting a proper objective before creating a fan page is very important. This way you can actually determine the objective of your Facebook marketing and not create a FB page just for the sake of it. Nice post! Thanks for sharing.

  5. Sarah Marie says:

    Finally! This is the missing piece to the puzzle. Thank you for turning the question around and getting to the bottom of things! Many marketing professionals have begun to develop keys to Facebook and Twitter success but there have been few studies and articles about how and why they work. Understanding why the consumer goes to the page and how they use it or want to use it is essential. This can help out any business looking to improve their Facebook page. Businesses could even ask their consumers in a post “What would you like to see here?” to find out what their specific audience wants. This information is very helpful. Thanks!

  6. Good idea. Some Facebook like pages won’t even allow you to see their page until you like it to receive promotions and discounts which is a great way to gain “likers”.

  7. Love the infographic; it’s such an easy object to share with clients to show them how their marketing goals with match up with user expectations and trends. Thanks!

  8. Those reasons are right on par with what I’ve seen too. Gotta motivate people with something! Check out these other ways to motivate people: http://accelbusiness.com/ottawa-blog/get-people-to-like-your-facebook-page/

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  1. […] main reason people ‘like’ a brand’s Facebook page is for the coupons and discounts, according this recent study. So give your fans what they want by making sure they not only know […]

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