Why Do Customers Like Your Facebook Page?

Question

It’s a good question. It also rarely gets asked. Instead, people ask, “How do I get people to like my Facebook page?”

I know that the distinction seems minor, but it’s almost night and day. Same root, different branch. Don’t try to figure out how to get people. Learn why people like pages, then build your strategy from there. The goal may be to get more people to like your page, but the path stems from the source question.

So…

Why DO customers like your Facebook page? According to ExactTarget, here’s a breakdown that may help you get a feel for the answer.

Facebook Page Likes

Notice that I said, “…help you get a feel for the answer.” The real answer isn’t in the graphic. It’s a good base, but you must apply what you know about your business and what happens on the page to come up with YOUR answer.

You can also use the information to help you craft the kind of content you put on your pages. For example, a lot of businesses gear their Facebook page around being a comment section or forum for customer service. This sounds good, but in reality, Facebook is not the answer. Yes, people will complain or share ideas with you about your business on Facebook, but as the graphic indicates, only 13% of people like a page for that reason. If your page encourages those kinds of posts and promotes itself as that kind of venue, you aren’t being attractive to 87% of the people out there.

Twitter is excellent for this use – just FYI.

There are tons of businesses that use Facebook to promote discounts and promotions and rightfully so, according to the graphic. However, do not force these types of promotions if it doesn’t fit with your business. Realtors, for example, could never benefit from this approach. Imagine…

“Mention Facebook and get 10% off your next house purchase!”

It’s probably not a good use of Facebook by a Realtor and may end up getting you into financial trouble.

As with anything, take the information, put some thought into it, and apply what you know about your own business. Facebook isn’t very different from any other traditional form of marketing. The same basic premise still holds true.

You just have to be a little more clever than you are with radio advertising.

About JD Rucker

+JD Rucker is Editor at Soshable, a Social Media Marketing Blog. He is a Christian, a husband, a father, and founder of Dealer Authority. He drinks a lot of coffee, usually in the form of a 5-shot espresso over ice. Find him on Twitter, Facebook, and Pinterest.

Comments

  1. Very Good Idea of marketing Facebook

  2. Thanks for this. I have a FB fan page and much of my likes have been from support. I’ve been trying to find a way to get more likes for more reason, although the support is great.

  3. Our company has a FB fan page and we are looking for the best ways on how to get more likes. Thanks for this post, very helpful. Somehow, i already got an idea on how to do it. :)

  4. Social media is the latest buzz word and business houses are a living example of that. However, most companies are unaware of properly channelizing this medium of marketing. I agree that setting a proper objective before creating a fan page is very important. This way you can actually determine the objective of your Facebook marketing and not create a FB page just for the sake of it. Nice post! Thanks for sharing.

  5. Sarah Marie says:

    Finally! This is the missing piece to the puzzle. Thank you for turning the question around and getting to the bottom of things! Many marketing professionals have begun to develop keys to Facebook and Twitter success but there have been few studies and articles about how and why they work. Understanding why the consumer goes to the page and how they use it or want to use it is essential. This can help out any business looking to improve their Facebook page. Businesses could even ask their consumers in a post “What would you like to see here?” to find out what their specific audience wants. This information is very helpful. Thanks!

  6. Good idea. Some Facebook like pages won’t even allow you to see their page until you like it to receive promotions and discounts which is a great way to gain “likers”.

  7. Love the infographic; it’s such an easy object to share with clients to show them how their marketing goals with match up with user expectations and trends. Thanks!

  8. Those reasons are right on par with what I’ve seen too. Gotta motivate people with something! Check out these other ways to motivate people: http://accelbusiness.com/ottawa-blog/get-people-to-like-your-facebook-page/

  9. .( please Like this page) http://www.facebook.com/pages/mrcoolworld4ublogspotcom/190014367738839

  10. Hello, I think your blog might be having browser compatibility issues.

    When I look at your blog site in Firefox, it looks fine
    but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up! Other then that, great blog!

  11. I’m not good where you are obtaining your info, on the other hand great theme. I personally ought to spend time finding out much more or perhaps being familiar with more. Appreciation for great data I became hunting for this data in my quest.

  12. I don’t know whether it’s just me or if perhaps everybody
    else experiencing problems with your site. It appears like some
    of the written text on your content are running offf the
    screen. Can somebody else please provide feedback and let me know if this is happening tto
    them too? This could be a problem with my internet browserr because I’ve had this happen before.
    Thanks

  13. I like the helpful information you provide in your articles.
    I will bookmark your blog and check again here frequently.
    I’m quite certain I’ll learn a lot of new stuff right here!

    Best of luck for the next!

  14. I like the helpful information you provide in your articles.

    I will bookmark your blog and check again here regularly.
    I’m quite sure I’ll learn many new stuff right here!
    Best of luck for the next!

  15. Mobile marketing is an excellent method of
    gaining additional customers. This is because it can make a big difference when it
    comes tto helping you get an experience of the real taste of
    success. Today, the competitive has become so intense thaat you cannot use the clich means of brand promotion.

  16. An essay on new star soccer free download

    In this essay I will consider the social, economic and political factors of new star soccer
    free download. I find my self constantly drawn back to the subject of new star soccer free download.
    Though new star soccer free download is a favourite topic of
    discussion amongst monarchs, presidents and dictators, spasmodically it returns to create a new passion amongst those who study its history.
    Inevitably new star soccer free download is often misunderstood by the easily lead, who form the last great hope for our civilzation. Relax,
    sit back and gasp as I display the rich tapestries of new star soccer free download.

    Social Factors

    As Reflected in classical mythology society is complicated.
    When J H Darcy said ‘fevour will spread’ [1] she could
    have been making a reference to new star soccer free download,
    but probably not. A child’s approach to new star soccer free download bravely
    illustrates what we are most afraid of, what we all know deep down in our hearts.

    Did I mention how lovely new star soccer free
    download is? It has been said that the one thing in society which could survive a nuclear attack
    is new star soccer free download. This is incorrect, actually cockroaches are the only thing which can survive a nuclear attack.

    Economic Factors

    Our world is driven by supply and demand. We will begin by
    looking at the Watkis-Teeth-Pulling model.
    For those of you unfamiliar with this model it is derived from
    the Three-Amigos model but with greater emphasis on the outlying gross national product.

    Inflation

    new star soccer free download

    There are a number of reasons which may be attributed to this unquestionable
    correlation. Well inflation looms over new star soccer free
    download this cannot be a coincidence. A sharp down turn in middle class
    investment may lead to changes in the market.

    Political Factors

    No man is an island, but what of politics? Comparing new
    star soccer free download and much of what has
    been written of it can be like comparing the vote
    of the man in the street with that of one more accustomed to new star soccer free
    download.

    Consider this, spoken at the tender age of 14 by a legend in their own life time,
    Noah Tuigamala ‘You can lead a horse to water, big
    deal.’ [2] Primarily, he is referring to new star soccer free download.
    Perhaps the word which sums up the importance of new star soccer free download to politics is ‘participation’.

    I wait anxiously. What will the next few years bring for new star
    soccer free download?

    Conclusion

    We can say with certainty new star soccer free download deserves all of the
    attention it gets. It brings peace, invades where necessary and is a joy to behold.

  17. We’re a group of volunteers and starting a new scheme in our community.
    Your web site offered us with valuable info to work on. You’ve
    done a formidable job and our entire community will be
    thankful to you.

  18. In all over the world, no doubt Facebook is the most popular social networking website.
    It’s important to keep in mind that the approval process at Facebook is a subjective one.
    The capability of governments to monitor and counteract social
    media developed alongside the capability of their intelligence services.

  19. Put a piece of tape on the ground to mark the penalty kick spot.
    Simply adhere to the steps set forth above carefully.
    So a coach’s personality is definitely one thing you look for.

  20. If you are using Facebook’s Login Notifications,
    when your account is accessed from the unrecognized
    or new device, Facebook sends a contact to your email to notify you.

  21. For those who have somebody on your side, it could be an easy task to acheive this.

  22. Kart Racing is available as a single player or multiplayer activity.
    Reaction has been swift to yesterday’s report that EA was
    giving up on its quest to acquire Grand Theft Auto publisher Take-Two Interactive.
    To find other fun racing games search the Internet for a
    complete list of racing games, pick your favorite and
    enjoy the race.

  23. whoah this blog is great i like studying your
    articles. Stay up the good work! You recognize, many persons are looking around for this info, you could
    help them greatly.

  24. I simply couldn’t depart your web site before suggesting that I
    extremely enjoyed the standard information an individual provide on your
    visitors? Is gonna be back often to check out new posts

  25. I loved as much as you’ll receive carried out right here.
    The sketch is attractive, your authored material stylish.
    nonetheless, you command gget bught an edginess over that you wish
    bee delvering the following. unwell unquestionably come
    further formerly again since exactly the same nearly a lot often inside case you shield this increase.

  26. Hey there! This is my 1st comment here so I just wanted to give a quick shout out and say I
    really enjoy reading your blog posts. Can you suggest any other blogs/websites/forums that cover the same subjects?
    Many thanks!

  27. Längtar d? efter att känna närheten av en naken tjej liggandes bredvid dig.
    ?u hittar säkerligen enn sexkontakt att tillfredställa
    dina behov – diskret sex utan förpliktelser. ?a erat sexliv till en helt annan nivå ooch upptäck swingern ? dig.

  28. beats by dre lady gaga headphones
    I’m curious to find out what blog system you’re using?
    I’m experiencing some minor security problems with my latest
    blog and I would like to find something more secure.
    Do you have any recommendations?

  29. ?????? ????? ? ?????? ? ????? ?????? ??? ????
    ??????? ???????? ??? ???????

    http://www.ossus.com.sa/ar

    http://www.ossus.com.sa/en/

  30. I think this is one of the most important information for me.
    And i’m glad reading your article. But want to remark on few general
    things, The web site style is great, the articles is really excellent :
    D. Good job, cheers

  31. Hello! This is my first visit to your blog! We are a team of volunteers and starting a new initiative in a community in the same niche.
    Your blog provided us valuable information to work on. You have done a
    wonderful job!

  32. If you are going for finest contents like I do, simply go
    to see this web page daily as it provides feature contents, thanks

  33. Wow that was strange. I just wrote an very long comment
    but after I clicked submit my comment didn’t show up. Grrrr…
    well I’m not writing all that over again. Regardless,
    just wanted to say great blog!

  34. magnificent points altogether, you just received a new reader.
    What may you suggest about your post that you simply made a
    few days in the past? Any positive?

  35. What I liked immediately was that it is suitable for many
    readers, including expecting parents, brand new parents,
    and even experienced caregivers of older children. As long as you consider the safety of co sleeping and follow your common sense there is
    no reason that you shouldn’t co sleep happily. Do not wake her for night feedings during the 5 hour stretch.

  36. The ground of the sun’s magnetic field is, in part, the
    pressure group of the convection cells. Corn gluten meal is
    available from garden centers and online distributors.
    Information indicates that both companies’ legal struggles have, in fact, been about who gets to use which technologies
    in their next generation devices, i.

  37. I would like to thank you for the efforts you’ve
    put in penning this site. I am hoping to see the same high-grade content from you later on as
    well. In fact, your creative writing abilities has encouraged
    me to get my very own site now ;)

  38. Good day I am so excited I found your web
    site, I really found you by error, while I was searching on Google
    for something else, Anyways I am here now and would just like to say kudos for a incredible post and a all round enjoyable blog (I also
    love the theme/design), I don’t have time to look over it
    all at the moment but I have saved it and also
    included your RSS feeds, so when I have time I will be back to read much more, Please do keep up the great work.

Trackbacks

  1. cartoonkorea.com

    Why Do Customers Like Your Facebook Page?

  2. glock pistol says:

    glock pistol

    Why Do Customers Like Your Facebook Page?

  3. blu e cig starter kit

    Why Do Customers Like Your Facebook Page?

  4. Pure Natural Forskolin Review

    Why Do Customers Like Your Facebook Page?

Speak Your Mind

*