Flashback: Leeroy Jenkins, YouTube Star

Leeroy Jenkins

Something blew my mind last night. I was discussing a product launch strategy with a friend at a local Starbucks when I said, “Sometimes, you just have to go Leeroy Jenkins-style and charge into the room.”

He was bewildered. Despite the crowded coffee shop, I let out a hearty, “You know, Leeeeeroooooooooooooooooooooooy Jenkins!”

He averted his eyes and pretended like I hadn’t just drawn the attention of the entire crowded room onto our table. Thankfully, a 20something barista saved me by replying, “At least I have chicken!”

As I scanned the room, I realized something. Most had no idea what the barista and I were quoting. I turned my friend’s computer around on the table and quickly called up the video below. A couple of people came over to hear and see the explanatory video. At the 1:28 mark, the 4 or 5 of us watching erupted in laughter, drawing more people to the table. We replayed the video with the same results, only amplified.

It earned me a free refill of my 5-shot espresso over ice.

For those who have never experienced the combination of “World of Warcraft is serious business” and the Leroy Jenkins technique, here’s the video that has over 30 million views when all of the variations are combined. If you have seen it, consider this a time to reminisce.

Now that you’ve seen it, what can we learn from it? Two things pop out as important. First, there’s always a risk with jumping in head first and not knowing what’s on the other side. Planning can go a long way but there are wildcard factors that can arise. Don’t let them sink your plan.

Second, there are times when you just have to be aggressive and apply the Leeroy Jenkins technique. Fear can lead to inaction and missed opportunities. Just because you may have been burned in the past trying an aggressive technique doesn’t mean that you should let it go altogether.

This video was staged. I’m sorry to burst any bubbles, but that doesn’t change the hilarity of it nor the underlying messages.

What would it take for you to be a Leeroy Jenkins?

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