Social media marketing is rapidly spreading in every direction you can imagine. Facebook especially is a huge social networking site (as we all know and have come to love) that will be a major social utility for many years. However, there are way too many business’ dropping all of their eggs in Zuckerberg’s basket and by doing this they are derailing the track that their marketing train is currently traveling down.
Facebook is a media property where most brands want to advertise being as it’s a reliable business structure and it must make money to maintain investor’s satisfaction. With nearly 900 million people using the social media site, many advertisers want to cling to them.
Advertisers like to focus mainly on posting coupons and discounts which doesn’t leave room for good content which is want Facebook wants them to share.
Many brands are switching almost all of their digital marketing tactics to Facebook and it is going to be hard for business’ to attain positive and sizeable outcomes if trying to solely use Facebook as their only means of online advertising and social media marketing. This is mainly due to the known fact that customers want to engage with people and not the actual companies and their logos.
Television is still the largest producer of sales and results in a shorter amount of time over social media, not to mention that having a blog that provides keyword driven organic search results brings in over 10 times the traffic as pay-per-click. So it doesn’t make much sense for anyone to rely on Facebook as their only means of social media marketing. After all, why would you purposely set yourself or your company up to fail?
- Social Media Monuments: Is Zuckerberg the New Steve Jobs? (soshable.com)
- Brands Focusing Solely On Facebook Are Destined To Lose (socialmediaexplorer.com)
- Facebook IPO will make Zuckerberg pay $903 million in taxes (news.in.msn.com)