Instagram Gets a Web Presence

Wikimotive Instagram Website

Instagram has, by design, limited its market share from the very beginning. First it was simply for apple products like the iPhone and iTouch, and then it grew to include the Android market as well (sorry Windows phone users). The main thing that separated Instagram from other social networks was that it was never available on physical computers before, at least not without the use of third party tools. That changed late last week though when Instagram finally took that giant step towards being a viable competitor to Marketing with Twitter and Facebook: Instagram live on the web.

When you went to Instagram.com in the past, you were greeted with the options to sign up and a little bit about the company, nothing really interesting. Since last week’s update, you can view your entire feed right in your browser. You can like and comment on photos, view profiles, and do pretty much anything else you can do on the mobile app. The only functionality currently not available are the explore and news tabs.

What does this mean for marketing with Instagram?

Instagram is growing up. Like Facebook and Twitter before it, the hipster of the social networking world is realizing they need to get a little bigger and bolder if they are going to expand their influence. As a marketer, this is great news. Instagram is one of the easiest social networks to maintain, you keep the feed open, you like and comment occasionally, and you take stylish pictures of your products. If you think that’s hard to pull off, bring in a teenage girl for an afternoon. After a few hours, she’ll have an iPhone full of incredible pictures that you can dole out over the next month or so.

 

Original post about Instagram marketing can be found on Wikimotive’s blog titled, “Instagram Goes Big!” by Zach Billings.

Tim Martell

Timothy Martell is a digital marketing and SEO expert regularly sought out by both media and industry leaders for his opinion on social media marketing campaigns that really work. Timothy has been seen on MSNBC and Dateline, has been interviewed twice by Facebook for his successful dealership advertising campaigns, has been a featured speaker at automotive conferences such as, DMSC, AMBC, and the Driving Sales Executive Summit and has been featured on the cover of AutoSuccess magazine. Timothy is known for pushing the boundaries of conventional automotive thinking and producing social media campaigns that generate massive numbers of followers leading to record ROI.  wikimotive.com

One thought on “Instagram Gets a Web Presence

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>