Infographic on Long Tail SEO

Wikimotive Long Tail Cat

Long tail keywords are becoming a very integral part of small business SEO. Essentially, long tail keywords are longer (duh!) and more specific keywords. These keywords are less common than short keywords individually, but when taken as a whole, they account for the majority of searches and search-driven traffic. There are a few large benefits to long tail keywords, and they shouldn’t be overlooked by marketers in any industry. 

The main benefit of long tail keywords is that they’re so specific. This means that even though you get less searches per term, the searches you DO get will be more targeted, and thus more readily convertible. Additionally, because these long tail keywords aren’t as commonly seen on analytics tools, they are generally less competitive for both organic and paid search marketing.

The average keyword people target is called a “head” keyword. These keywords are usually about 10-25 characters in length, any shorter and they tend to be too general and there isn’t much benefit (there are always exceptions). Long tail keywords are about 26-40 characters in length, any longer and you just don’t see much search volume.

So, using an automotive dealership as an example, “Boston Honda” is a head keyword, while “2013 Honda Accord Boston MA” is a long tail keyword. Clearly the shorter keyword will be searched more often, but you can also see how the long tail keyword will make each search more valuable, as it’s more specific and likely more ready to purchase.

To further illustrate the benefits of long tail keywords, here’s a great infographic from the fine people at HitTail.

Original post about long tail keywords can be found on Wikimotive’s blog titled, “Long Tail SEO Infographic.”

Wikimotive Long Tail Keyword Infographic

Tim Martell

Timothy Martell is a digital marketing and SEO expert regularly sought out by both media and industry leaders for his opinion on social media marketing campaigns that really work. Timothy has been seen on MSNBC and Dateline, has been interviewed twice by Facebook for his successful dealership advertising campaigns, has been a featured speaker at automotive conferences such as, DMSC, AMBC, and the Driving Sales Executive Summit and has been featured on the cover of AutoSuccess magazine. Timothy is known for pushing the boundaries of conventional automotive thinking and producing social media campaigns that generate massive numbers of followers leading to record ROI.  wikimotive.com

8 thoughts on “Infographic on Long Tail SEO

  1. Choosing the right long tail keywords can be one of the best ways to attract traffic to your website that is looking for very specific products and so they are more likely to generate sales. When people use head keywords as their search terms they are more likely to be in the early stages of the purchasing process while more precise long tail keywords are most likely the result of those early researches. Choosing long tail keywords that are likely to be exact matches to those later, more developed searches is more likely to lead those customers to the specific products that they are searching for and so they will be more effective at generating sales.

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