If it took you a minute to understand what the headline was supposed to mean, don’t worry. It took me longer to make sense of it myself.
Here is the quick moral to the story that we’re about to tell: no matter how important a social media site is to you, you’re never going to be important enough to it as an individual to make a difference. All too often we see people who are dedicated to one social media site or another and who feel like they have achieved some sort of power in regards to that site.
You haven’t. They don’t care. You’re just one person. Take the site with a grain of salt and enjoy it. Don’t get obsessed.
All Will Fall
If you would have said a decade ago that AOL would be sharing headlines with a blog, most would have laughed at you. They were huge and getting huger. Yahoo. Netscape. MySpace. The list of sites that we on top of the world goes on and on.
Facebook, Google, Apple, Microsoft – they will never be irrelevant, will they? Yes. They will. Someday. Maybe not someday soon, but eventually, all will fall.
Keep that in mind when you’re spending hours a day building up your accounts. Were you a Digg power user last year? Where are you now? Did you have 150,000 friends on MySpace? How many of them are still using the site? Did you jump on the Orkut bandwagon? Jaiku? Propeller?
It doesn’t matter how big you are on any site. This isn’t real life. It’s social media. While we are extremely embedded in using social media to make our livelihood, we understand that it’s an infinite investment of time in a finite playground. We are going to take everything with a grain of salt.