Most of the top social media sites have been busy in the last few months making adjustments and (arguable) improvements to their algorithms, site designs, and features. It seems that there is a new race to offer their users incentive to stay, be active, and (hopefully) grow.
Most traffic indicators are showing that many social media sites are slowing down a bit after a peak during the heat of the election. This can be expected as there were users who joined and became active simply to promote their candidate’s campaigns, but the trends are still a little disconcerting. Mixx.com is the only one of the “big 10″ social media sites that seems to consistently be on the rise. This can be attributed to smart marketing and a fluid interface that, while far from perfect, seems to be coming out with new features to keep its active users happy and new users interested.
Is there a desire for something new? Are social media users new and old looking for something beyond the current vote, digg, thumb, or whatever the sites use to rate content? Is there a desire for more interaction? Are we on the verge of wanting a social hybrid that mixes social media with social networking?
What features do we want?
What features do YOU want?
That’s the question I’m posing to the audience. Feel free to share in the comments or simply email me at firstname.lastname@example.org if you have any suggestions. I have been working with a company that is trying to start a new social media site that goes beyond the stereotypes, but we want to know what you want. What features, if you could build them from scratch, would you put in the ultimate site. Can it be Web 3.0? Who knows, but here’s hoping.
* * *
Read more about social news and social media on Social News Watch.