If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well

Social Ecosystem

There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings.

These people fall into three categories:

  1. Those who haven’t had the ability or desire to test it. If you test it thoroughly, it because extremely clear that it’s real.
  2. Those who do not have the ability to generate and promote high quality, shareable content as part of their SEO strategy. If you can’t do it, you might as well pretend like it doesn’t exist.
  3. Those who have read the blog posts of either of the previous two and took the opinions as truth.

The reality is that, based upon extensive testing that we’ve been running (not to mention some of the things that Google has said over the last couple of years), social signals have a significant impact on the overall SEO of websites.

There’s another thing to consider, though, as pointed out by Search Engine Watch last month. Google is paying attention to social signals through Google Analytics. Some might say that it’s a natural addition to the service since people consider social media to be an important part of their overall marketing, but that’s simply not how Google works. If they add something to Analytics, it’s because they consider it to be important. There’s no need for them to track it if they aren’t considering it in some algorithm, and the most likely algorithm that social signals could effect is their search ranking algorithm.

When Google says something with their actions, it behooves those in SEO to listen. Are you listening?

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  1. I’ve been noticing for a while now that pages that get shared a lot on social networks especially Google+ have seen large jumps in rankings.

  2. yes, its right now days google analytic very much tracking social media impact, thats works on search ranking

  3. At least I know I’m trying in the right direction. I do find it interesting that the “Pin It” button doesn’t want to work.

  4. Thanks for this reminder JD, when we create infographics that get shared socially we often notice an improvement in search engine ranking.

  5. It already happened for long time that social signal does help in seo ranking.

  6. Thanks for your comments–great article–gave you props on a blog I wrote today (http://kromamarketing.wordpress.com/2013/04/06/social-signals-you-cant-miss-them/). I really like your straight forward writing style, btw. 🙂


  7. Social signals are obviously going to be an important contributor to the way that Google and Bing assemble their SERPs. When there are billions of people consciously curating the content on the web and sharing things that they find valuable it would be remiss of Google not to take notice. The drive to produce relevant search results has always focused on content that is validated by real people over the opinions of the crawlers.

  8. Why must the author identify himself as a Christian, husband & father? WTF does that have to do with ANYTHING? Signed, a stamp collecting, right-handed person who likes to laugh and believes in The Force.

  9. No doubt about it, social signal is very important when it comes to search engine ranking. Ignore it at your own peril! Nice write-up.

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