If We’ve Learned One Thing This Political Season, It’s That Sound Bytes Are Socially Amplified Exponentially

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  1. This political season has seen both sides stretch the truth beyond the breaking point, spin has become more important than fact, and the jury is out as to whether the public takes the election itself more seriously than a reality TV-show. So yes a neutral statement that sparks a negative response does become negative and this year that makes perfect sense.