I’m not ashamed to admit that I’m a big fan of Erik Qualman. He has masterfully built a brand from scratch that could be a case study on how to become a world-renowned expert. I’m also not ashamed to admit that I’ve eagerly anticipated the release of his yearly “Social Media Revolution” videos ever since I was blown away by the first one. It’s not an Episode-VII level of anticipation, but I do look forward to them.
Last year, I was a bit disappointed. With the release of the latest version, I’m still thinking along the same lines. There’s simply too much information and amazing statistics out there to have to rehash them in the new videos. If you read this, Erik, please accept some productive criticism. It’s time to blow us away again.
I understand that there is a need to repeat messages on social media. Until you reach everyone, the message is new to many. However, social media and the trends of the internet in general lend themselves to a tremendously wide-range of inspiring statistics and eye-opening facts. With enough budget, it would be possible to make a video that was 20 minutes long that was filled with the same type of content that makes these videos so special and barely lose a moment of interest. The fact that they’re under 5 minutes is a good thing; we have all heard the statistics on how long videos must be to accumulate views.
The next video should be absolutely fresh. There should be nothing recycled at all. The reason for this is simple and it’s not just to cater to those of us who have seen the previous videos. One of the goals long term for a project like this is to have a series that people and businesses can watch all the way through, back to back. Imagine if the facts and stats weren’t duplicated. A business that discovers one can then go and see the other variations and show his or her company. Watch one, discuss it, watch the next one, discuss and compare it, etc. The current repetitive format means that if you watch two, three, or all four, chances are you’re going to pick out the one you like the most (either the most recent or the one with the best music) and show that to friends and colleges.
Freshen it up. Start from scratch. Keep the theme and the message intact but bring in fresh material. When going after different audiences at different times such as at seminars, repetition is fine and in many ways encouraged. When it’s YouTube, you have an opportunity to make something that can shine as a series rather than as a single video with a few new statistics, different music, and new graphics.
Here’s the latest video: