The days of the “male dominated world” in western society are all but over. Women are getting better jobs, enjoying more privileges, and changing the world around us all more than they’ve ever done before. It’s no surprise that they are dominating social media and expressing more than men.
Most social media sites are more populated by women than men. There are notable exceptions, two of the biggest ones, Facebook and Twitter, have 4% more women than men on them. It’s through this that companies like Hybrid Mom are able to make the biggest impact on the lives of women everywhere.
We first started noticing Hybrid Mom a couple of months ago when researching influencers over the female realm online.
Conceived in 2006, Hybrid Mom began as both a magazine and an online presence – a place for moms to connect, interact and inspire. In 2010, in order to reach a wider audience, as well as build a more substantial and supportive community, we moved to a solely digital format. And that digital presence continues to grow.
On Twitter and Facebook, they have the right mix of insights, questions, and conversations that spark the interest women with or without children. From highlighting fleece-lined overalls to asking emotionally esoteric questions such as “What’s your favorite thing about Autumn?“, their social media presence is growing in both size and command of the subjects.