Links are the backbone of the entire internet and have been since it was invented. A link is quite literally linking two documents (or pages) together, and is one of the most important aspects of SEO efforts. Because they are how Google finds and crawls pages, links are a major influencer in Google’s algorithm that determines where to rank a page in their index.
As a profession, link building is fast-paced with best practices changing regularly. As a practice, it doesn’t always get the attention or respect it deserves amongst the online marketing community. It can be exciting, soul-destroying and really good fun all in equal measures.
My good friend James Agate and his team at Skyrocket SEO created this graphic as a light-hearted way of “spotting” a link builder, as many have similar characteristics, frustrations, worries and habits.